Obviously I don't know anything about Tesla's reasons for the odd appearance 
and design of their pickup truck.  However, despite the power tool 
receptacle in the bed, I don't think it's really aimed at the American work-
truck buyer, or even the type who embrace the huge, burly, tall semi-luxury 
trucks.  

I read that the cargo area is too small to carry 4x8 sheets of plywood or 
drywall, for example.  Also, I suspect that the typical truck buyer probably 
won't want something that looks more like the traditional pickup, which as 
you say, hasn't really changed much in 70+ years.  So I guess that maybe 
they are angling to catch some of the folks who, like you, might otherwise 
be interested in a smaller pickup.  

However, I think that it might compete functionally and in terms of appeal 
with Tesla's own model Y crossover vehicle.  

Then again, I wonder how weill it will compete with anything, because of the 
radical styling.  I forget where it was that I read this, but one writer 
compared it to the Pontiac Aztec.  They don't look at all alike, but I agree 
that it might have the same kind of "trying too hard to be different" effect 
on possible buyers.  GM was able to absorb that sales disaster, just as Ford 
swallowed the Edsel losses in the late 1950s, but I'm not sure Tesla's 
financial position can handle a genuine failure.  

However, 146k indications of interest is probably a good sign, so maybe my 
concerns will turn out to be unfounded.  I'm sure it will suit some people, 
and I wish Tesla the best with it.  Anything that puts more EVs on the road 
is good news.

David Roden - Akron, Ohio, USA
EVDL Administrator

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