Quit sending spammy email?

Exchange/Outlook treat certain things pretty harshly:

                Lack of subject
                One or two lines
                Too much graphics

From: [email protected] [mailto:[email protected]] On 
Behalf Of Jimmy Tran
Sent: Thursday, April 3, 2014 2:46 PM
To: [email protected]
Subject: [Exchange] mail goes to recipients junk

SBS 2003 with Exchange

I have a client who complains that their emails end up in their recipient's 
junk and spam folders.  Does anyone have any tips or suggestions on how to 
minimize that from the Exchange/Organization/DNS end?  I never really worked on 
this before.

Thanks,

Jimmy


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