If you want feel free to send it to me, just give me a heads up ahead of time 
so I know what it is..  The headers I get from our spam filter are very 
detailed on how it scored.

From: [email protected] [mailto:[email protected]] On 
Behalf Of Jimmy Tran
Sent: Thursday, April 3, 2014 5:45 PM
To: [email protected]
Subject: [Exchange] RE: mail goes to recipients junk

I'll look at the pointer records and Helo's.

The client is a staffing agency who sends mass emails, one at a time, to 
clients in their database.  That is when they go to spam most of the time.  
I've requested a copy of the email to take a look at the content.

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Kennedy, Jim
Sent: Thursday, April 03, 2014 12:02 PM
To: [email protected]<mailto:[email protected]>
Subject: [Exchange] RE: mail goes to recipients junk

Just to be clear.  Your user is sending from an Exchange environment, and you 
want to make sure their email when it gets to the other end isn't marked as 
spam? If yes I have a couple of ideas.

On DNS, do what is referred to as fully circular dns. Which comprises of the 
following:

Make sure your server HELO's with a proper full internet host name. For example 
  foo.domain.com
That if I do a DNS lookup foo.domain.com that I get an IP address, say   
192.1.1.1
That if I do a reverse lookup on 192.1.1.1 I get foo.domain.com
That your exchange server is sending from 192.1.1.1

The above is not required in any RFC but it is a big check that the big boys do.

As for the email, that is hard. These days it almost takes a professional 
emailer to make sure your advertising email gets delivered. So many little 
things, very tiny details can get you flagged. HTML, images, percent of text vs 
images...really crazy stuff. If they are frequently sending advertising emails, 
I would farm it out to a professional service.

From: [email protected]<mailto:[email protected]> 
[mailto:[email protected]] On Behalf Of Jimmy Tran
Sent: Thursday, April 3, 2014 2:49 PM
To: [email protected]<mailto:[email protected]>
Subject: [Exchange] mail goes to recipients junk

SBS 2003 with Exchange

I have a client who complains that their emails end up in their recipient's 
junk and spam folders.  Does anyone have any tips or suggestions on how to 
minimize that from the Exchange/Organization/DNS end?  I never really worked on 
this before.

Thanks,

Jimmy


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