For what it's worth.  My path to F500 began with my next door neighbor
talking me into attending and competing in an Auto-X. He had a Lotus Elan
and I had (and still have) a Triumph TR7 Convertible.  After the first event
I was hooked; managed to win my class in the 3rd event.  Fast forward 7
years, while still Auto-Xing the Triumph, I am going through a divorce and
my roommate crews for a guy running a SSGT Corvette who qualified for the
1987 Runoffs.  My roommate and I were invited to crew on the Corvette for
the Runoff's.  Went there and had my first up close and personal contact
with F440 and sized it up as being two things....FUN and AFFORDABLE.  As the
divorce progressed it I made the decision that I had better spend some of
the money I still had, because if I didn't I probably wouldn't keep the
money.  I did a Skippy school to assure myself that I could handle being on
track with other cars at speed, looked through Sports Car and found an
affordable car.  Trekked a couple of hours up the road to inspect what was a
collection of parts that had been disassembled for a frame up, bought them
and brought them back home; where my roommate and I used a single picture of
the completed car and out mechanical acumen to put the collection of parts
back together and make a race car out of it.....talk about a 3D jigsaw
puzzle.  That was 18 years ago and the two things that attracted me to the
class back then are still active today.....the class if AFFORDABLE and FUN.
Truth be told, if it wasn't for F500, I couldn't afford to race in any other
class. 

F500 - The Best Half Liter you will ever race.


Chuck McAbee
SEDIV #16

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Chris
Eckles
Sent: Wednesday, July 26, 2006 11:08 AM
To: [email protected]
Subject: RE: [F500] ad rates, etc.


An interesting idea. . .  "crew for a day."  I would think that this would
excite a LOT of people.  A spot on the web site (sorry, Eric) with contact
info and schedules to arrange this, and the ad would draw in EXACTLY the
folks that are excited by our cars.  Let them do something that gets their
hands a little greasy. . .  And they're hooked!

A question that I have:  As an autocrosser, when someone comes up to me and
asks where to buy an F500, I ask about their autocross experience.
If they have none, I do tell them where to find info and cars for sale
(F500.org, mailing list, and I give them one of my cards with my email addy
so they can contact me later), then strongly hint against F500 as entry
level. . .  Going exactly the wrong way for counts, but technically true
IMHO.  SO.  Who "enters" F500 road racing?  How many started road racing in
an F500?  How many migrated from other classes?

Where did YOU get your race competition before you came to F500?  If there
is any consistency (which I kinda doubt), THAT is where we should advertise.

And the question "what is your message" is an excellent one.  "Faster,
simpler, and cheaper than a FF" won't win us many converts, I would think.

Chris Eckles


>> Here's the big question though:  what is your message?  Direct them
to a website?  Push the slogan?  'Come see a race near you'?

How about a Crew for a Day program....'experience' the F500 community
first-hand!  I think you need to really think about the other sides of the
marketing.

RH - HCI <<


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