--- In FairfieldLife@yahoogroups.com, a_non_moose_ff <[EMAIL PROTECTED]> > One could argue (not me particularly) that the value of the product > has increased due to the availability of adjunct products that are > now available to enhance the core product: AV, SV, GV, jyotish, > yagyas, gems, sidhis, collective consiousness, etc. > > Thus a price of $1500-2000 would not be unreasonable given the more > complete product portfolio available compared to the lone product > offering at $925.
And there is now tons of scientific research (ok ten pounds of GOOD research) on TM. And the positive testimony of many long term TMers. Neiher of which was available in 1968. New products have an "uncertainty" cost associated with them. The consumer takes a risk -- a "pig in a poke" sort of thing -- when trying a new product without reputation or research. They don't know if the "claims" are valid. Often, prices of new products are "discounted" to reflect this uncertainty cost to consumers. Thus, firms with new products, without a reputation, research or long time users often aggressively underprice their new product when they enter a market -- to gain market share. When the product becomes a proven quantity, gains a good reputation, has research to back up its claims, the firm will often (be able to) raise its price. Peole with pay a premium for a well known reliable brand. Thus, a 25-50% early market entry discount for TM would be consistent with many or most products you normally buy. And looking at it from another angle, a 50-100% "established brand" premium, over the market entry discounted price, is also a normal practice, one most counsumers readily pay. Thus a 70% premium over market entry price, that reduces consumer uncertainty, via research and reputation, is reasonable, or at least consistent with many other products as they mature. This raises the inflation adjusted 1968 price of $75 ($925 now) to $1500 in today's prices. And an additional 33% premium for the value of the availability of complimentary products (AV, SV, GV ... ) is not inconsistent with many modern marketing strategies. Add another 33% (over 1500 "core mature price) for donations to "humaniatarian projects" (a type of brandng cost) results in a $2500 2006 mature product price. This is not inconsistant with $75 1968 price, given the maturity, reputation and product line enhancements of TM over 35 + years. ------------------------ Yahoo! Groups Sponsor --------------------~--> Join modern day disciples reach the disfigured and poor with hope and healing http://us.click.yahoo.com/lMct6A/Vp3LAA/i1hLAA/UlWolB/TM --------------------------------------------------------------------~-> To subscribe, send a message to: [EMAIL PROTECTED] Or go to: http://groups.yahoo.com/group/FairfieldLife/ and click 'Join This Group!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/FairfieldLife/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
