--- In [email protected], "sparaig" <[EMAIL PROTECTED]> wrote: > > --- In [email protected], a_non_moose_ff <no_reply@> > wrote: > > > > --- In [email protected], "sparaig" <sparaig@> wrote: <snip> > > > Not that devious and certainly not illegal, > > > > no not illegal, > > > > > unethical or immoral. > > > > That's debateable. > > Only in your eyes. Feel free to chat with the owners of bookstores > or with the compilers of the best-seller lists over the issue. I > know that bookstore owners don't care either way since a saleis a > sale, and I'm pretty sure that the scenario I presented, where the > purchase was already planned, would satisfy the book-sales list > people as well.
Booksellers are in favor of whatever sells books. This was a marketing strategy, a way to catch people's attention. They could have bought a full-page ad in the New York Times touting the book that might also have created a buzz but been much more expensive. As long as the figures weren't artificially inflated but just concentrated in a shorter time span, I can't see what was wrong with it. Buzz per se is only going to sell so many books; if the book doesn't appeal to readers, there's a big flurry of sales at first and then it tanks. Lawson's strategy was just a way to get the flurry started; then the book had to make it on its own. It's one thing to condemn all advertising and marketing as inherently deceptive, and to suggest that the TMO shouldn't do any advertising or marketing for that reason. But to claim that particular tactic was any more deceptive than any other tactic is just silly. ------------------------ Yahoo! Groups Sponsor --------------------~--> Join modern day disciples reach the disfigured and poor with hope and healing http://us.click.yahoo.com/lMct6A/Vp3LAA/i1hLAA/UlWolB/TM --------------------------------------------------------------------~-> To subscribe, send a message to: [EMAIL PROTECTED] Or go to: http://groups.yahoo.com/group/FairfieldLife/ and click 'Join This Group!' Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/FairfieldLife/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
