Posted a few years ago but worth reading again.

Excerpt from The Guru Papers:

Most cults follow a predictable progression of two distinct stages,
which indicates that what is involved is more a function of how
authoritarian structures work than of the particular teachings of a
given guru.

This first stage is messianic with the message being that all labors
of the organization, including the guru's, are aimed at a higher
purpose beyond the group, such as saving mankind. During this phase
the guru is confident that he will eventually be acknowledged as the
one who will lead the world out of darkness. The major emphasis is on
proselytizing to bring in new converts. The continual increase in
numbers satisfies the guru's need for power and adulation. While
there is still hope of becoming the acknowledged herald of a new
order, he remains happy and relatively benign in his treatment of
those who have surrendered to him.

As long as the guru still sees the possibility of realizing his
ambitions, the way he exercises power is through rewarding the
enthusisams of his followers with praise and positions in his
hierarchy. He also whets and manipulates desire by offering carrots
and promising that through him the disciples' desires will be
realized, possibly even in this lifetime. The group itself becomes an
echo of the guru, with the members filling each other's needs.
Everything seems perfect: everyone is moving along the appropriate
spiritual path. The guru is relatively accessible, charming, even
fun. All dreams are realizable, even wonderful possibilities beyond
one's ken...

A time inevitably comes when the popularity and power of the group
plateaus and then begins to wane. Eventually it becomes obvious that
the guru is not going to take over the world, at least not in the
immediate future. When the realization comes that humanity is too
stupid or blind to acknowledge that higher authority and wisdom of the
guru, the apocalyptic phase enters and the party is over. Then one of
two things generally happens: the first is that the guru's message
turns pessimistic or doomsday, voicing something like this: Soon
civilization is going to break down and face amazing disasters --
except for us, who are wisely withdrawing to protectdt ourselves and
retain our purity. This group will survive as a pocket of light
amidst the darkness; then afterwards we will lead forth a new age.

The other possibility is that in order to attract more people, the
guru makes increasingly extreme promises and bizarre claims that offer
occult powers, quick enlightenment, or even wish fulfillment in the
mundane sphere around wealth, love, and power... Either of these tacks
-- predicting disaster or making grand promises --- is counter
productive in the long run, since most people would prefer to align
with an optimistic viewpoint and are taken aback by the outrageous claims.

The attitude of benign superiority toward outsiders characteristic of
the expansionistic phase dramatically shifts when the group turns
apocalyptic. It is the outsiders who will receive the brunt of
whatever cataclysm the guru claims will come. Now there are dire
warnings about the dangers of associating with anyone not on this
path. The fervor shifts from world-saving to a holocaust mentality
focused on the survival and protection of the group. Any member who
leaves threatens the cohesiveness of the whole group. This mounting
mistrust is not totally paranoid because as the group becomes more
closed and bizarre, outsiders react more negatively...

The transition from optimistic expansionism to the paranoid doomsday
mode involves a heavy turnover of people. Those not really serious
leave, and others begin surreptitiously to question the leader's
omniscience. In an attempt to counteract this, the group becomes
more militaristic, demanding even greater obedience...

When the guru realizes that most people are not going to acknowledge
him, he often compensates, if he can afford it, by building monumental
edifices that proclaim his greatness. This includes monuments or
temples, buildings, model communities and learning centers... Whenever
a guru's power needs are not being satisfied by expansion, he
generally seeks more adulation from and control over those who have
surrendered to him. He does so by dictating more directly how they
spend their daily lives... Though the guru needs his disciples even
more attached to him, he becomes more remote, sending his dictates
down the line. Although the guru usually preaches the unity of all
humanity he becomes increasingly more separate. His message is of
love, but he shows little concern for those under him, as they have
become mere tools for his ambitions. Often he consciously or
unconsciously blames those around him for the failure of his messianic
aspirations. This stage commonly results in scandal and tragedy.






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