Hey, all -- I'm not sure I'm following this proposal correctly, so I may need a little help. So maybe a little clarification might help, please.
On Wed, Oct 14, 2009 at 5:22 AM, Gregory Zysk <[email protected]>wrote: > Dear Marketing, > > One of the first things I see in order to help in marketing is the > establishment of measurement systems. Measurement systems allow us > internally to gauge how we are doing, and what needs to be improved. This is > true also for the those viewing the community from an external standpoint. > These measurements will provide us with more legitimacy and provide a > platform where we are transparent about our results and that our results are > measurable (and not some abstract way that no one can understand). I can > see https://fedoraproject.org/wiki/Marketing_research that we have begun > to start an formulate research that will be used to produce these > statistics, but fail to see any methodologies that are used to base these > questionnaires off of. > OK, that's fine. I'm with you so far, until we get to here: One thing I would like to start with to help all of you form a marketing > mindset is to ask the question of "What happened in June of 2009 within the > Fedora Project? > > As you can see: https://fedorahosted.org/fama/wiki/AmbassadorMetrics views > that we have had a steady increase since measurement began in January of > 2006. That is until June of 2009. > > Once we can answer this question, we can begin to answer these > sub-questions: > > 1) Who were these ambassadors? > 2) What specific contributor groups were they apart of? > 3) Where did they go after they left the ambassador group? > Joerg can probably help out here -- please do, Joerg -- but wasn't June 2009 when we implemented the mentor program for Ambassadors? Before this program, basically, the only requirement you needed to be a Fedora Ambassador was that you had an e-mail address, a regular pulse and steady breathing (although the breathing part didn't have to be steady, as long as you were breathing). Now there's a more detailed process to follow, which a.) scares off those who are not committed to Fedora and only want "free stuff," and b.) allows us a to cultivate a better quality of Ambassador. As Joerg may have mentioned also, I believe around this time the Ambassadors list was purged of non-participants. Messages were sent out and those who did not respond (or responded that they were no longer interested) were taken off. That could explain largely why numbers "dropped," providing a false negative when you look at the numbers without applying the changes. I could be wrong about the timing of the mentor project's initiation, but I would bet that's why numbers dropped. Please feels free to give me your comments and suggestions regarding this > issue, so we can start to problem solve some issues to help us provide > better and more improved results, as we do technically with every release. Unfortunately, I don't have as much time to participate in the marketing group as I would like, but I'd be more interested in analyzing external developments, like why did record numbers of people download Fedora 11 and what are their experiences (good/bad/indifferent) and build a marketing scenario around that, rather than use the time and effort to look internally at how many people participate in Fedora and why. Maybe I misunderstand your proposal, Gregory, but you asked for comments, so here are mine. Larry Cafiero Regional Ambassador, U.S. West Coast states Fedora Project
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