On Wed, Oct 14, 2009 at 6:24 PM, Robyn Bergeron <[email protected]>wrote:
> On Wed, Oct 14, 2009 at 8:12 AM, Larry Cafiero <[email protected]> > wrote: > > Hey, all -- > > > > I'm not sure I'm following this proposal correctly, so I may need a > little > > help. So maybe a little clarification might help, please. > > > > On Wed, Oct 14, 2009 at 5:22 AM, Gregory Zysk <[email protected]> > > wrote: > >> > >> Dear Marketing, > >> > >> One of the first things I see in order to help in marketing is the > >> establishment of measurement systems. Measurement systems allow us > >> internally to gauge how we are doing, and what needs to be improved. > This is > >> true also for the those viewing the community from an external > standpoint. > >> These measurements will provide us with more legitimacy and provide a > >> platform where we are transparent about our results and that our results > are > >> measurable (and not some abstract way that no one can understand). I can > >> see https://fedoraproject.org/wiki/Marketing_research that we have > begun to > >> start an formulate research that will be used to produce these > statistics, > >> but fail to see any methodologies that are used to base these > questionnaires > >> off of. > > > > I'll have a more extensive response later this morning (like after I > replace my headlight on my car, ugh!) - but I just wanted to interject > here before we go running off on a tangent: > > As the person heading up the market research "stuff," I would be > delighted to have more input / help in the process. I'm not quite sure > what you mean by methodologies >>>Methodology -How you will attack to apply your research. It usually consists of which secondary/primary data you are basing your research design off of. The next is Research design: Will this consist of exploratory (interviews/focus groups) or descriptive research (survey methods and errors)? If per say you use a descriptive research design: Which sampling will you use? The things I have seen proposed before (I.E. Do you like Fedora? 1-5 Very Much, Much, Average, Not much, not at all) this is called likert scaling. This is market research and market research is a science. It does not show difference to a profit-industry or FOSS. It is not industry specific. , or if you mean something more like > goals, long-term strategy, etc.; >>>This is what is formed from the Market research process:) > at this point, given the lack of any > sort of user research being done in the past several years, the first > swag at doing surveys is to get a general baseline of who are users > ARE, so that we know who they are not, for the purposes of generally > catering to Fedora customers better >>>This data can be used for a pilot for the greater market research process as a whole. > . Or to put it in marketing-speak: > determine who our market is, where our market could be, with the end > goal of figuring out how we get from point A to point B. >>>That is generally the point. > The fact is, > we can speculate a lot about who Fedora users are, what types of user > groups they fit into (IT people? college students? predominantly > people not in the US?) - but without asking who they are, and getting > a general feel for that, and what their general satisfaction levels > are, we really can't start to ask more pointed questions. In fact, it > becomes difficult to even set goals, or define strategies; we > certainly don't want to put ourselves in the position of setting goals > that are either impossible to obtain, or essentially already achieved. > > And WRT goals / strategies, there has been a thread ongoing on the > fedora board mailing list discussing this very subject; Mel sent out a > mail last Friday referencing this. > > https://www.redhat.com/archives/fedora-marketing-list/2009-October/msg00035.html > > As an FYI, there is more coming on the market research front, which > I'll be sending out hopefully today; I've been saddled with being > sick, school stuff, and a lost cat :( so things haven't been moving > the way I'd like them to. However, this discussion has been filled > with lots of goodness that I'll be taking into consideration, and of > course I'd like feedback when I send things out for people to review. > >>> Sorry to hear that :( > > > OK, that's fine. I'm with you so far, until we get to here: > > > >> One thing I would like to start with to help all of you form a marketing > >> mindset is to ask the question of "What happened in June of 2009 within > the > >> Fedora Project? > >> > >> As you can see: https://fedorahosted.org/fama/wiki/AmbassadorMetricsviews > >> that we have had a steady increase since measurement began in January of > >> 2006. That is until June of 2009. > >> > >> Once we can answer this question, we can begin to answer these > >> sub-questions: > >> > >> 1) Who were these ambassadors? > >> 2) What specific contributor groups were they apart of? > >> 3) Where did they go after they left the ambassador group? > > > > Joerg can probably help out here -- please do, Joerg -- but wasn't June > 2009 > > when we implemented the mentor program for Ambassadors? Before this > program, > > basically, the only requirement you needed to be a Fedora Ambassador was > > that you had an e-mail address, a regular pulse and steady breathing > > (although the breathing part didn't have to be steady, as long as you > were > > breathing). Now there's a more detailed process to follow, which a.) > scares > > off those who are not committed to Fedora and only want "free stuff," and > > b.) allows us a to cultivate a better quality of Ambassador. > > > > As Joerg may have mentioned also, I believe around this time the > Ambassadors > > list was purged of non-participants. Messages were sent out and those who > > did not respond (or responded that they were no longer interested) were > > taken off. > > > > That could explain largely why numbers "dropped," providing a false > negative > > when you look at the numbers without applying the changes. > > > > I could be wrong about the timing of the mentor project's initiation, but > I > > would bet that's why numbers dropped. > > > >> Please feels free to give me your comments and suggestions regarding > this > >> issue, so we can start to problem solve some issues to help us provide > >> better and more improved results, as we do technically with every > release. > > > > Unfortunately, I don't have as much time to participate in the marketing > > group as I would like, but I'd be more interested in analyzing external > > developments, like why did record numbers of people download Fedora 11 > and > > what are their experiences (good/bad/indifferent) and build a marketing > > scenario around that, rather than use the time and effort to look > internally > > at how many people participate in Fedora and why. > > This is precisely the kind of information I'd like to be getting from > doing user surveys in the future. Figure out what we are doing right, > and do more of it; figure out what is going wrong, and fix it. > > As for internal surveying, I think it would be useful to occasionally > gauge community members on their satisfaction levels, etc., but I > think this unfortunately becomes an exercise in scratching our own > backs; if they're here, they're probably happy, if they're not, they > certainly have the freedom to voice their opinions and > dissatisfactions (and likely are doing so), and if they are leaving, > there is probably a very low percentage that they will come back. The > dissatisfaction level, I would suspect, would probably be low enough > to not warrant any huge changes to "the system"; it would be more > something that would need to be tackled on a one-on-one basis, which > is not something you want to do when you're surveying people (ie: I'm > going to get your name, and then I'm going to contact you directly - > this tends to turn survey participants off quite a bit). Individual > group leaders could take on the task of figuring out why their people > are leaving, particularly if it seems to be systemic, but this may be > a lot to ask, but could certainly be valuable in preventing the issues > that caused community members to leave in the first place. > > As for general statistics - I think it is certainly interesting, and > definitely something that could be automated/scripted, but we need to > be careful to not bombard users with endless requests for how they are > feeling. Once a quarter, twice a year, focused on specific topics is > the way to go, IMO. Looking at things like downloads, what countries > they are coming from, what architectures people are using can > certainly be valuable (if we have a crapton of downloads originating > in the Bahamas, and no ambassador there, then we might want to start > having the "who wants to move to the islands!!! contest) to ensure > that we are focusing resources in the right places. > > > > > Maybe I misunderstand your proposal, Gregory, but you asked for comments, > so > > here are mine. > > > > Larry Cafiero > > Regional Ambassador, U.S. West Coast states > > Fedora Project > > > > > > -- > > Fedora-marketing-list mailing list > > [email protected] > > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > > > > -- > Fedora-marketing-list mailing list > [email protected] > https://www.redhat.com/mailman/listinfo/fedora-marketing-list > -- Gregory Zysk https://fedoraproject.org/wiki/User:Gmzysk Fingerprint: 4643 E1AE 1AAD 85D4 6276 7C42 3591 A189 B8BF 04D6
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