> Renaming and brand identity is a big subject. How far do you want this > to go? Do you envision moving fink into the mainstream Apple user base? > If so, a re-branding is very good idea. While I like fink the tool, I > work as a technical marketeer and brand strategy fundamentals recommend > that product names have a relation to the benefits/functions the > product provides--at least to the target market. There are exceptions, > but generally the successful exceptions are usually backed by > deep-pockets that overcome the non-sequitur in the name. I don't think > fink has that luxury. The German word for finch gives me absolutely no > clue as to its function of the product. Even finch is better ;-). > However, that all stated, if the vision for fink is smaller than > Apple's worldwide installed base and I think it is (especially given > the technical knowledge required to get it installed and working), then > renaming is not critical. The brand is already known to much of the > target market. My $0.02.
I agree. The people that would use Fink tend to find it on their own. Though I don't quite agree on the part that the name has to reveal the function... -- JD ------------------------------------------------------- This SF.net email is sponsored by: Get the new Palm Tungsten T handheld. Power & Color in a compact size! http://ads.sourceforge.net/cgi-bin/redirect.pl?palm0002en _______________________________________________ Fink-devel mailing list [EMAIL PROTECTED] https://lists.sourceforge.net/lists/listinfo/fink-devel
