I think Apple may be doing this in an attempt to preserve the brand identity
of their mobile devices.  A flood of mobile devices with hardware and
interfaces that are as powerful and intuitive, or more so, than the iPhone
and iPad, has begun.

By requiring developers to jump through hoops to create content for their
devices, Apple makes it more likely that that content will only be available
on their devices, making it exclusive.  It seems to me that exclusivity is
part of their brand identity; "Think different."


 ------------------------------
Andrew Murphy
Interactive Media Developer
[email protected]

Delvinia
370 King Street West, 5th Floor, Box 4 
Toronto Canada M5V 1J9
P (416) 364-1455 ext. 232
F (416) 364-9830  
W www.delvinia.com

-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Dave Watts
Sent: April 15, 2010 22:32 pm
To: Flash Coders List
Subject: Re: [Flashcoders] @#$% New iPhone Developer Agreement Bans the Use
of Adobe¹s Flash-to-iPhone Compiler

> Why is it that their phone can embrace flash but Apple cant?

Purely because it's not in Apple's perceived business interest to do
so. That's the only reason. There are various technical-sounding
excuses given - poor performance, poor quality for cross-platform apps
- but that's all BS. Apple makes money from the App Store. Allowing
Flash detracts from the value of the App Store. Allowing developers to
use cross-platform tools detracts from the value of the App Store; if
I can build an app for Apple and Android simultaneously, the App Store
has less of an advantage over the Android Market.

> I think its time for Apple and Adobe to zip up the 'ol pants and get to
> making things work for the people who one program for their devices and
two
> for the customers to enjoy that variety.
> Just sayin..

Apple has no incentive to zip up their pants. This strategy makes it
likely they'll get (and keep) a big pile of money. Adobe would like to
pull their pants up, since Apple didn't even kiss them first, but
there's really nothing they can do short of a lawsuit, and I doubt
that'll be successful in any case. Apple can make up whatever
ridiculous rules they want, as they only have a small slice of the
mobile market. They're not a monopoly by a long shot.

> Heh, then you can pitch a HTML 5 version to them and maybe have a script
> that tells if its a iPhone and switches to the HTML5 preview.

There's only one problem, really. HTML 5 kind of sucks. And it's
certainly no replacement for native apps. Web apps don't have access
to most of the good stuff in the phone - contacts, etc.

> Anyone seen a market study on how many jailbroken iPhones there are? Be
> interesting to see.

No, but interestingly there is an "alternative" app store called Cydia
for jailbroken phones. But jailbreaking is not an alternative if you
really want to sell your apps. Hobbyists jailbreak their phones.
Typical users don't, and never will.

Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/
http://training.figleaf.com/

Fig Leaf Software is a Veteran-Owned Small Business (VOSB) on
GSA Schedule, and provides the highest caliber vendor-authorized
instruction at our training centers, online, or onsite.
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