There is an enterprise version of the SDK that allows app distribution via
your own servers (effectively replacing the app store). We looked at this
for a state agency wanting to distribute apps to their employees.

http://developer.apple.com/programs/iphone/enterprise/

The "Ad Hoc" distribution of the individual SDK allows 100 people to use the
application. I don't know much about this, but apparently it can be done via
email or whatever. I'm not entirely sure how they limit you to "100 people"
(http://developer.apple.com/programs/iphone/distribute.html)

Jer
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