From: Simon Fifield
[mailto:[EMAIL PROTECTED]
Sent: Wednesday, March 30, 2005
3:14 PM
To: flexcoders@yahoogroups.com
Subject: RE: [flexcoders] Flex 1.5
price
-----Original Message-----
From: Lucian Beebe
[mailto:[EMAIL PROTECTED]
Sent: 30 March 2005 23:51
To: flexcoders@yahoogroups.com
Subject: RE: [flexcoders] Flex 1.5
price
There has been a lot of speculation about price changes for Flex. Let's
set
the record straight. As of April 1, we are
adjusting the price of Flex.
There are now three different packages for Flex
going forward. For most
people, the starter kit will provide everything
you need for your Flex
applications: 4 CPUs and Gold Support for $29,000.
That's actually cheaper
than Flex was in the past for 4 CPUs + Gold
Support. For the larger Flex
applications out there, we will sell per CPU at
$15,000 per CPU. Finally,
for software vendors who want to embed Flex in
their applications, we have
special pricing built around your requirements and
your market. However, and
this is important, where you see value in Flex, we
are interested in working
with you to design the right packaging for your
needs. If you are interested
in using Flex on a real project, let us know so we
can work with you and
find the right packaging/pricing to fit your
needs.
In response to some of your comments, over time,
we are very interested in
offering additional licensing options to broaden
the range of projects and
developers who can leverage Flex technology.
We follow the market very
closely, and pay great attention to your
constructive feedback. We all have
a stake in the success of this marketplace.
Why are we changing the price of Flex?
We have been building, selling, and supporting
Flex for a year now. The
marketplace for rich Internet applications is
really taking off. Hundreds of
applications are being delivered all over the
world, and the general
interest level is really growing out there.
Within this overall marketplace, there are a
variety of customer segments
and project types with varying requirements. Large
enterprise customers and
systems integration partners require substantial
pre-sales engagement and
ongoing assistance from Macromedia commensurate
with the value that they
intend to derive from the software. Small and
medium size customers and
individual developers require low up front costs
to get started fast and
operate within very limited IT budgets.
It is important to have great offerings for each
type of user. There is no
"one size fits all" approach that both
makes everyone successful and is
sustainable over the long term. A stratified
approach makes the most sense,
and that's what we're gradually
implementing. We've adjusted our core
product pricing to better reflect both the value
derived and the costs
involved in driving successful projects within
large enterprise customers.
We've also created a starter package that combines
deeply discounted Flex
licenses with high quality support designed to
address the needs of large
customers doing pilot projects or medium size
customers doing full
deployments.
Please talk to us if you have special needs. We
will continue to work
directly with enterprise customers doing larger
deployments or who desire
Enterprise Licensing Agreements. We also have specialized offerings
for ISVs
delivering packaged software solutions based on
Flex. If you have a project
specifically suited to Flex but need different
packaging, please contact
your Macromedia sales rep to discuss your project
and the pricing options
that meet your needs. If you see real value
in Flex, there is probably a
way to make it work.
Lucian Beebe
Flex product manager
Macromedia
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