Back in the day when I first told the Snaz list about using my web site to
offer pictures to parents, Many painters picked it up and ran with it, giving
back further tips such as: Make sure the link into the gallery is on your party
page,!! name each jpeg. 'my company name my phone number' so that clients still
had my number when they left the site, which is cool as I really don't like
overprinted pictures, thirdly have a running competition going each year, sort
of face painting picture of the year asking parents to check back and see if
their Childs picture has won. this was timed for the end of January, which is
our quiet time in the UK, and to run a children's comp, where they can send in
designs for face painting, to keep them interested.
I am totally against spamming punters with information/marketing whatever I
hate it with a passion so won't do it to others, nor will I sign them up to
'newsletters'. I am too lazy and can't be bothered with the hassle,
Anne A
Lori
>> I also like the idea of collecting e-mails and sending the photos to
the person directly, or posting it on a website.
It does two jobs in one. Not only makes the most of being able to
provide a lasting memory of the event, the occasion and your services, it also
provides a great reason for them to give you something truly valuable ... their
email address.
As I'm sure (I hope!) you know .... your 'list' (of suspects, prospects
and clients) is THE most valuable asset you have.
>> The only thing is to make sure that the e-mail you have matches
correctly with the photo of the person you took.
This has already been addressed, but yes, no need IF you use the online
method. They simply go and spot theirs and download it themselves. It also
means they get to see the other faces you photographed that day. Now this can
be great ... as it acts as a brilliant promo and does have some negatives. I
wouldn't leave these pages there permanently ... so you can always email the
parents and put a deadline on it.
With a small party where it were possible to take notes I prefer
sending the photos individually by email (but you cannot make a mistake!).
>> I have sent a couple photos to moms who didn't have a camera handy
and they were thankful for it. I didn't charge anything as there were
only one or two. So would you charge at the time they write their e-
mail down?
Of course not. Thye are giving something more valuable. It's an
exchange, a win / win.
>> Would you clear it with the company/event you are working for that
you will be offering this service and charging the customers directly?
No as I wouldn't even think about charging, that's mean. This is a
gift. Don't think about it as a money spinner, think of it as after service
that'll get you incresed bookings, a fan club, clients for life.
However, you may have to discuss the email collection with whoever
booked you, depending upon your arrangements. I have, on occasions, branded the
download page and given further propmotion to the client (for Family Fun Days,
Promotions etc).
John
John Gordon
Disappearing Nightly!
The Infotainer
MagicWorks
A.P.E.
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