> The purpose of business is to make money.  The purpose of business is _not_ 
> to produce a valuable good or to deliver a worthwhile service.  The purpose 
> of business is to _make_money_.

I'd go beyond the above a little bit more. :) In my blog on this topic (at this 
link: http://www.aeris.com/thinking-about-deploying-an-m2m-application/), I 
talked about why somebody would deploy an M2M application (which is what my 
company does). It is never a technical decision ... it is a business decision.

So, I'd rather say: "The purpose of a business is to make a _profit_."

And to keep on doing better ... when revenue rises, costs should rise slower. 
If the revenue drops, the costs should drop faster. Both ways lead to better 
profitability, although a drop in revenue is often seen as a negative!

And there are direct, _and_ indirect, thing that affect the increase in revenue 
or drop in costs, or both.

Z
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