Clarification: There is no "external" legal require to use the marks. There may, however, be an "internal" requirement. For example, our attorneys require use of the marks on the legal statement page and on each first-use-in-text...Kelly (a d00d)
-----Original Message----- From: framers-boun...@lists.frameusers.com [mailto:framers-bounces at lists.frameusers.com] On Behalf Of Mike Wickham Sent: Monday, January 05, 2009 10:21 AM To: Deirdre Reagan; Frame Users Subject: Re: trademark symbol in text > What's the standard practice for using the trademark symbol in the > text? Don't use it? Use it just for the first instance of the > trademark name? Use it ever time the trademark name is mentioned? According to the Chicago Manual of Style, 15th edition: "8.162 Brand names that are registered trademarks-often so indicated in dictionaries-should be capitalized if they must be used. A better choice is to substitute a generic term when available. Although the symbols (R) and TM often accompany trademark names on product packaging and in promotional material, there is no legal requirement to use these symbols, and they should be omitted wherever possible. Note also that some companies want people to use both the proper and the generic terms in reference to their products ("Kleenex facial tissue," not just "Kleenex"), but here again there is no legal requirement. " Mike Wickham _______________________________________________ You are currently subscribed to Framers as kmcdaniel at pavtech.com. Send list messages to framers at lists.frameusers.com. To unsubscribe send a blank email to framers-unsubscribe at lists.frameusers.com or visit http://lists.frameusers.com/mailman/options/framers/kmcdaniel%40pavtech. com Send administrative questions to listadmin at frameusers.com. Visit http://www.frameusers.com/ for more resources and info.