Uh, no, no confusion. ;- ) I said: "I usually use a serif body font and serif heads. The one I'm working in now uses Palatino and Avant Garde."
So that would mean: serif for body = Palatino sans-serif for heads = Avant Garde Art Campbell art.campbell at gmail.com "... In my opinion, there's nothing in this world beats a '52 Vincent and a redheaded girl." -- Richard Thompson No disclaimers apply. DoD 358 On Mon, Jul 20, 2009 at 10:37 AM, Combs, Richard<richard.combs at polycom.com> wrote: > Art Campbell wrote: > >> I think it depends on the application, how the documents are >> delivered, and what the company's stanard fonts (part of the corporate >> "look," or branding, are). >> >> The other thing you should know is that for some reason, picking fonts >> amounts to a religious war with odd fervor among the participants. So >> you're unlikely to get one good answer. >> >> If I were you, I'd start with Adobe's Type Primer >> http://www.adobe.com/education/pdf/type_primer.pdf >> >> For material that will be printed or delivered via PDF and likely to >> be printed by the customer, I usually use a serif body font and serif >> heads. The one I'm working in now uses Palatino and Avant Garde. If >> the material will only be on-screen and/or web, I'd go with serif >> fonts for both body and heads, and I'd pick one that was designed for >> on-screen display -- very few are, or were. Verdana is one of them. >> Arial is not.... Most type foundries today will have a few. >> >> If you want more detail, on why, Google "font readability research" > > Good advice, except for the serif / sans serif confusion. Serifs are the > little embellishing strokes, usually more or less horizontal, at the > tops and bottoms of letters. They help to guide your eye along a line of > text as you read. Palatino is indeed a serif font, but Avant Garde, > Verdana, and Arial are all sans serif fonts. Most people agree that sans > serifs are preferable for the comparatively low resolution of a computer > screen. > > Oh, yeah -- and among serifs, Palatino rules! Anyone who doesn't agree > is an uncouth barbarian! ;-) > > Richard > > > Richard G. Combs > Senior Technical Writer > Polycom, Inc. > richardDOTcombs AT polycomDOTcom > 303-223-5111 > ------ > rgcombs AT gmailDOTcom > 303-777-0436 > ------ > > > > > >