Seems to be an over-hyped silicone 1-component variant of something we've
been using for years -
http://www.youtube.com/watch?v=YXj7tl0--7g
(I use http://google.co.in .. so this is what it threw up when I searched
for "magic putty <http://shoesoles.co.in>")

On second thoughts its probably 2 component deriving that 2nd something on
being exposed to air.

On Sun, May 9, 2010 at 5:19 AM, Victoria Hughes <victo...@toryhughes.com>wrote:

>
>  <http://sugru.com/>
> <http://sugru.com/>Wow.
> <http://sugru.com/>New product meant for fixing things, and highly
> versatile for artists, engineers, inventors and all of us.
> Malleable silicone rubber material with waterproof, adhesive and
> heat-resistant qualities, it sets at room temperature.
> First run of 3,000 packets sold out in 16 hours.
> Waiting for the next run to come to market.
> Watch the video then click on the blog to some ways people are using it.
> Order it.
> Wait for your order.
> And meanwhile practice talking with that lilt, okay? Thanks.
> -
>
> -----------------------------------
>
> TORY HUGHES
> victo...@toryhughes.com
> Tory Hughes <http://toryhughes.com/> website
> Facebook|Tory Hughes 
> Art<http://www.facebook.com/pages/Tory-Hughes-JewelrySculpture/107719335933854?ref=ts>
> ------------------------------------
>
>
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