I'm a mechanical engineer with clients who make huge quantities of such mixes onbgiant kneaders (for example the flubbery mass at the center of golf balls). After seeing pictures of their equipment / manufacturing processes on their blog, the Sugru ladies appear to be a tiny unit making a product which is taken for granted in industrial applications.
Good PR using new media techniques. But the next cellotape it isn't. It reminded me of Romy (or was it Michelle ?) who claimed to have invented Post-Its. Or those ladies in England who manufacture the "Real Thing" http://www.guardian.co.uk/lifeandstyle/2006/jul/28/foodanddrink.shopping On Mon, May 10, 2010 at 5:12 AM, Victoria Hughes <[email protected]>wrote: > Yup. > Useful lessons. > > Tory > > > On May 9, 2010, at 4:51 PM, Saul Caganoff wrote: > > Whatever it is, the marketing looks very slick....1) target "early > adopters" (hackers), 2) liberal use of social networking tools (twitter, > blogs, youtube), 3) create scarcity (first batch all sold out...register to > be notified). > > If they are half the materials geniuses that they are marketing > geniuses.... > > On 10 May 2010 03:48, sarbajit roy <[email protected]> wrote: > >> Seems to be an over-hyped silicone 1-component variant of something we've >> been using for years - >> http://www.youtube.com/watch?v=YXj7tl0--7g >> (I use http://google.co.in .. so this is what it threw up when I searched >> for "magic putty <http://shoesoles.co.in>") >> >> On second thoughts its probably 2 component deriving that 2nd something on >> being exposed to air. >> >> On Sun, May 9, 2010 at 5:19 AM, Victoria Hughes >> <[email protected]>wrote: >> >>> >>> <http://sugru.com/> >>> <http://sugru.com/>Wow. >>> <http://sugru.com/>New product meant for fixing things, and highly >>> versatile for artists, engineers, inventors and all of us. >>> Malleable silicone rubber material with waterproof, adhesive and >>> heat-resistant qualities, it sets at room temperature. >>> First run of 3,000 packets sold out in 16 hours. >>> Waiting for the next run to come to market. >>> Watch the video then click on the blog to some ways people are using it. >>> Order it. >>> Wait for your order. >>> And meanwhile practice talking with that lilt, okay? Thanks. >>> - >>> >>> ----------------------------------- >>> >>> TORY HUGHES >>> [email protected] >>> Tory Hughes <http://toryhughes.com/> website >>> Facebook|Tory Hughes >>> Art<http://www.facebook.com/pages/Tory-Hughes-JewelrySculpture/107719335933854?ref=ts> >>> ------------------------------------ >>> >>> >>> ============================================================ >>> FRIAM Applied Complexity Group listserv >>> Meets Fridays 9a-11:30 at cafe at St. John's College >>> lectures, archives, unsubscribe, maps at http://www.friam.org >>> >> >> >> ============================================================ >> FRIAM Applied Complexity Group listserv >> Meets Fridays 9a-11:30 at cafe at St. John's College >> lectures, archives, unsubscribe, maps at http://www.friam.org >> > > > > -- > Saul Caganoff > Enterprise IT Architect > Mobile: +61 410 430 809 > LinkedIn: http://www.linkedin.com/in/scaganoff > ============================================================ > FRIAM Applied Complexity Group listserv > Meets Fridays 9a-11:30 at cafe at St. John's College > lectures, archives, unsubscribe, maps at http://www.friam.org > > > ----------------------------------- > > TORY HUGHES > [email protected] > Tory Hughes <http://toryhughes.com/> website > Facebook|Tory Hughes > Art<http://www.facebook.com/pages/Tory-Hughes-JewelrySculpture/107719335933854?ref=ts> > ------------------------------------ > > > ============================================================ > FRIAM Applied Complexity Group listserv > Meets Fridays 9a-11:30 at cafe at St. John's College > lectures, archives, unsubscribe, maps at http://www.friam.org >
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