It's this stuff. http://www.formerol.com Sugru appears to be the consumer marketing arm for the F.03 / sugru products. They say you can order it with other properties.

I also like this stuff. http://www.solarcomposites.com It would be nice to have a less obnoxious-to-work-with substitute for the epoxy that could take repeated impacts without breaking down. Maybe the sugru stuff or some variant that could start out a little runnier?

Carl

On 5/10/10 10:12 AM, Victoria Hughes wrote:
Hey Sarbajit et al

All that is true. What I am interested in, however, are its applications in my media.
Practical hands-on usefulness for a wide range of situations.

Those applications are now possible for a wide audience of people who make things
> because the marketing connected
- info about a previously inaccessible material
- access to the material in a form we can use easily
- a group that is hungry for new materials like this
- a social package that makes getting it, using it, and passing ideas and techniques around easy.

Nothing is said one way or the other about the earthshaking newness of the material itself.

Humans don't tend to invent totally unknown things, they tend to advance / expand / enhance known things into unknown areas or applications. Some true invention or creativity occurs but in general, innovation means just that: a new form enters.

I still like this stuff. I remain excited about what I, with my background and goals, can do with it.

Glad to have your input.
What other materials are you around, that are not in a form the average person can use? My primary material is PVC, in a form that is non-toxic, very versatile, low-temperature cure, extremely customizeable, and now used around the world. What else do you have over there? The material inside golf balls is a tantalizing notion. Got any you can mail me and I can use in an inexpensive, non-toxic, non-industrial setting?
Thanks-

Tory


On May 10, 2010, at 7:40 AM, sarbajit roy wrote:

I'm a mechanical engineer with clients who make huge quantities of such mixes onbgiant kneaders (for example the flubbery mass at the center of golf balls). After seeing pictures of their equipment / manufacturing processes on their blog, the Sugru ladies appear to be a tiny unit making a product which is taken for granted in industrial applications.

Good PR using new media techniques. But the next cellotape it isn't. It reminded me of Romy (or was it Michelle ?) who claimed to have invented Post-Its. Or those
ladies in England who manufacture the "Real Thing"
http://www.guardian.co.uk/lifeandstyle/2006/jul/28/foodanddrink.shopping

On Mon, May 10, 2010 at 5:12 AM, Victoria Hughes <[email protected] <mailto:[email protected]>> wrote:

    Yup.
    Useful lessons.

    Tory


    On May 9, 2010, at 4:51 PM, Saul Caganoff wrote:

    Whatever it is, the marketing looks very slick....1) target
    "early adopters" (hackers), 2) liberal use of social networking
    tools (twitter, blogs, youtube), 3) create scarcity (first batch
    all sold out...register to be notified).

    If they are half the materials geniuses that they are marketing
    geniuses....

    On 10 May 2010 03:48, sarbajit roy <[email protected]
    <mailto:[email protected]>> wrote:

        Seems to be an over-hyped silicone 1-component variant of
        something we've been using for years -
        http://www.youtube.com/watch?v=YXj7tl0--7g
        (I use http://google.co.in .. so this is what it threw up
        when I searched for "magic putty <http://shoesoles.co.in>")

        On second thoughts its probably 2 component deriving that
        2nd something on being exposed to air.

        On Sun, May 9, 2010 at 5:19 AM, Victoria Hughes
        <[email protected] <mailto:[email protected]>>
        wrote:


            Wow.
            New product meant for fixing things, and highly
            versatile for artists, engineers, inventors and all of us.
            Malleable silicone rubber material with waterproof,
            adhesive and heat-resistant qualities, it sets at room
            temperature.
            First run of 3,000 packets sold out in 16 hours.
            Waiting for the next run to come to market.
            Watch the video then click on the blog to some ways
            people are using it.
            Order it.
            Wait for your order.
            And meanwhile practice talking with that lilt, okay? Thanks.
            -

            -----------------------------------

            TORY HUGHES
            [email protected] <mailto:[email protected]>
            Tory Hughes <http://toryhughes.com/> website
            Facebook|Tory Hughes Art
            
<http://www.facebook.com/pages/Tory-Hughes-JewelrySculpture/107719335933854?ref=ts>

            ------------------------------------


            ============================================================
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            Meets Fridays 9a-11:30 at cafe at St. John's College
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        ============================================================
        FRIAM Applied Complexity Group listserv
        Meets Fridays 9a-11:30 at cafe at St. John's College
        lectures, archives, unsubscribe, maps at http://www.friam.org




-- Saul Caganoff
    Enterprise IT Architect
    Mobile: +61 410 430 809
    LinkedIn: http://www.linkedin.com/in/scaganoff
    ============================================================
    FRIAM Applied Complexity Group listserv
    Meets Fridays 9a-11:30 at cafe at St. John's College
    lectures, archives, unsubscribe, maps at http://www.friam.org

    -----------------------------------

    TORY HUGHES
    [email protected] <mailto:[email protected]>
    Tory Hughes <http://toryhughes.com/> website
    Facebook|Tory Hughes Art
    
<http://www.facebook.com/pages/Tory-Hughes-JewelrySculpture/107719335933854?ref=ts>

    ------------------------------------


    ============================================================
    FRIAM Applied Complexity Group listserv
    Meets Fridays 9a-11:30 at cafe at St. John's College
    lectures, archives, unsubscribe, maps at http://www.friam.org


============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

-----------------------------------

TORY HUGHES
[email protected] <mailto:[email protected]>
Tory Hughes <http://toryhughes.com/> website
Facebook|Tory Hughes Art <http://www.facebook.com/pages/Tory-Hughes-JewelrySculpture/107719335933854?ref=ts>
------------------------------------


============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org
============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
lectures, archives, unsubscribe, maps at http://www.friam.org

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