Now *THAT* is funny! <LOL> :-D
> I think HTML is one of those Highly Trumped-up Marketing Languages, used
to
> sell books.
>
> Once upon a time, bookstores sold computer books that were under 250
pages,
> and weighed less than a pound. Also, they retailed for around
$19.99-$29.99.
> Peachpit Press had some really excellent books like this.
>
> As a covert project between various booksellers and tech industry giants,
a
> standard was reached for producing a marketable technology that would
spawn
> off hundreds of marketing ventures. This standard became known as Highly
> Trumped-Up Marketing Language; an offshoot of the failed Somehow Gone away
> Marketing Language, SGML, that failed to sell a single book. Well, maybe 2
> or 3 to a government agency here or there...
>
> HTML, in its initial form, provided an unfamiliar environment to most
> developers, thus represented a huge opportunity to produce books in the
> 500-page range. Adding to the sheer volume of books is the fact that HTML
> begs the participation of non-tech folks, who are so clueless that they
> think a 500-page book will be twice as good as a 250-page book. Sales
> exploded.
>
> Some years into the bookselling craze, this same secret society released
the
> next wave of marketing in the form of XML, or the eXtremely Marketable
> Language. Having learned from the "Best Practices" of hyping HTML, XML now
> enjoys enough shelf space on bookstore shelves to require metal support
> colums just to hold them up.
>
> Also at the same time, JAVA, the Joint Alliance to sell Virtually
Anything,
> has also proven to be a huge profitmaker for everybody from small-time
> consultants right up to lumber mills that sell their excess trees for
> printing JAVA manuals.
>
> Alan McCollough
> Web Programmer
> Allaire Certified ColdFusion Developer
> Alaska Native Medical Center
------------------------------------------------------------------------------
To Unsubscribe visit
http://www.houseoffusion.com/index.cfm?sidebar=lists&body=lists/fusebox or send a
message to [EMAIL PROTECTED] with 'unsubscribe' in the body.
