Well, Alan, I agree with you wholeheartedly. Which is why at Fusion
Authority and JM Publishers, our motto is: Make lighter books that have more
meat! You'll note that the Fusebox book that we're putting out next month is
less than 200 pages and will cost you $29.95. A book you can carry around
with you, and it will have lots of great new stuff in it, including a
chapter on fUseML and basic and advanced Fusebox techniques. It's also got
some controversial ideas in it, including Steve Nelson's explanation of how,
with practice and proper pre-planning, a good Fusebox developer can
eventually write the bare-bones version of an entire site in just 5 days!
I enjoyed your thesis, btw. Very funny, and unfortunately, very true.
Everything but the kitchen sink doesn't always help if it's not organized
well or written clearly.
Judith Dinowitz
Editor-in-Chief
Fusion Authority
----- Original Message -----
From: McCollough, Alan <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Wednesday, September 20, 2000 7:06 PM
Subject: RE: [Fusebox] Dropping Session
> I think HTML is one of those Highly Trumped-up Marketing Languages, used
to
> sell books.
>
> Once upon a time, bookstores sold computer books that were under 250
pages,
> and weighed less than a pound. Also, they retailed for around
$19.99-$29.99.
> Peachpit Press had some really excellent books like this.
>
> As a covert project between various booksellers and tech industry giants,
a
> standard was reached for producing a marketable technology that would
spawn
> off hundreds of marketing ventures. This standard became known as Highly
> Trumped-Up Marketing Language; an offshoot of the failed Somehow Gone away
> Marketing Language, SGML, that failed to sell a single book. Well, maybe 2
> or 3 to a government agency here or there...
>
> HTML, in its initial form, provided an unfamiliar environment to most
> developers, thus represented a huge opportunity to produce books in the
> 500-page range. Adding to the sheer volume of books is the fact that HTML
> begs the participation of non-tech folks, who are so clueless that they
> think a 500-page book will be twice as good as a 250-page book. Sales
> exploded.
>
> Some years into the bookselling craze, this same secret society released
the
> next wave of marketing in the form of XML, or the eXtremely Marketable
> Language. Having learned from the "Best Practices" of hyping HTML, XML now
> enjoys enough shelf space on bookstore shelves to require metal support
> colums just to hold them up.
>
> Also at the same time, JAVA, the Joint Alliance to sell Virtually
Anything,
> has also proven to be a huge profitmaker for everybody from small-time
> consultants right up to lumber mills that sell their excess trees for
> printing JAVA manuals.
>
> Alan McCollough
> Web Programmer
> Allaire Certified ColdFusion Developer
> Alaska Native Medical Center
>
> > -----Original Message-----
> > From: Jason Lotz [SMTP:[EMAIL PROTECTED]]
> > Sent: Wednesday, September 20, 2000 2:54 PM
> > To: '[EMAIL PROTECTED]'
> > Subject: RE: [Fusebox] Dropping Session
> >
> > Almost exactly like batch files in DOS. Almost.
> >
> > -----Original Message-----
> > From: Erik Voldengen [mailto:[EMAIL PROTECTED]]
> > Sent: Wednesday, September 20, 2000 3:51 PM
> > To: '[EMAIL PROTECTED]'
> > Subject: RE: [Fusebox] Dropping Session
> >
> >
> > Could someone please explain exactly what is this "HTML" thing
> > that everyone is talking about? Is it on the Fusebox.org site?
> > What does it do? Is it like PDF or Batch files in DOS?
> >
> > > Yeah, you wouldn't know HTML if it came up and bit you on the . . .
> > >
> > > Jason
> > >
> > > -----Original Message-----
> > > From: Erik Voldengen [mailto:[EMAIL PROTECTED]]
> > > Sent: Wednesday, September 20, 2000 3:42 PM
> > > To: '[EMAIL PROTECTED]'
> > > Subject: RE: [Fusebox] Dropping Session
> > >
> > >
> > > Oh, did that post have HTML in it? I didn't notice.
> > >
> > > > Can you please turn HTML off when you send emails to the list?
>
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