From: Tor Forde <[EMAIL PROTECTED]> >> Self-deception contributes to survival by making us better liars! >> In love, business, and politics, sincerity is everything. If you >> can fake that, you've got it made. [snip] >People were living in small groups for a very long time, and people who >live very close to few other persons can not go on successfully lying to >others for a long time. It is quite evident, I should think. I forgot to mention that when I say "lying", I usually mean "Something meant to deceive or give a wrong impression". Advertising fits this definition. This is a socially-acceptable form of lying. Advertising is innate -- even frogs advertise. Jay lie (lì) noun 1.A false statement deliberately presented as being true; a falsehood. 2.Something meant to deceive or give a wrong impression.