This excerpt from futurist Andrew Zolli can be accessed in full at http://www.gain.aiga.org/content.cfm?alias=andrewzolli
We're in a world now where companies are increasingly in the business of making culture as well as products. Where people use brands to construct their personal and social identities. Where the meaning of brands is appropriated and regurgitated, redistributed reconstituted, reconstructed, represented in a kind of semiotic back and forth that is so complicated that we need new sciences like complexity science and semiotics to make sense of what's actually going on. _______________________________________________ Futurework mailing list [EMAIL PROTECTED] http://fes.uwaterloo.ca/mailman/listinfo/futurework
