>> From: <[EMAIL PROTECTED]>
>
> Sent: Wednesday, January 07, 2004 1:00 PM
> Subject: [Futurework]
interesting take on brands and branding
> > This excerpt from futurist Andrew Zolli
can be accessed in full
> > at
> > http://www.gain.aiga.org/content.cfm?alias=andrewzolli> >
> > We're in a world now where companies
are increasingly in the business of
> > making culture as well as
products. Where people use brands to construct
> > their personal
and social identities. Where the meaning of brands is
> >
appropriated and regurgitated, redistributed reconstituted,
reconstructed,
> > represented in a kind of semiotic back and forth
that is so complicated
> that
> > we need new sciences like
complexity science and semiotics to make sense
> of
> >
what's actually going on.
> From: Ray Evans Harrell
[mailto:[EMAIL PROTECTED]
> Subject: Re: [Futurework] interesting take
on brands and branding
>
> How much better if these
computerniks would get their systems down before
> they end up making
extensive graphics and clogging up the original system
> because they
never defrag. Perceptual aesthetics are the basic
systems.
> Emotion and intelligence is RAM. The
Professions are the programs and
> what you are calling culture is the
product. If the basic systems are
> inadaquate or down
then the programs are limited and the product will be
>
garbage. If the RAM is inadaquate then no matter how big
the basic
> computer is, it will always freeze.
Inadaquate RAM slows you down while a
> poor basic system lacks depth
and potential.
>
> Most of what is called culture today is
garbage passing for the best that
> they can imagine. The
culture of economists. Sand dabs. (Milton
Friedman)
> It will not bode well for them in their
future generations.
>
> REH
> >
From: <[EMAIL PROTECTED]>
Subject: RE: [Futurework] interesting take on brands and
branding
> Agree. But cultural slippage will
not slow down by damning it or covering
> our eyes. Have to
watch the changing patterns of cultural change.
>
>
arthur
Arthur,
I agree about covering our eyes, except if you bring a
symmetricality to the other systems sometimes you have to shut or inhibit a
primary system in order to bring the other systems up into the
consciousness. That is why actors and martial artists do all of
that blind work. That is also the reason my distant cousin,
Mickey Mantle, practiced batting left handed when he was a right handed
hitter. We do it in piano all the time.
Inhibition or taboo is a very powerful focusing tool. Or
to put it another way. Sometimes you have to turn off the word
processor in order to service the computer, otherwise it
stops.
"Damning" is a term that I'm not sure how it
applies. A description is just a description.
I didn't ascribe any moral value to it other than judgment of history and
that is based in how the West has continually made judgments as to high and
low cultures. Visually and intellectually the West has done
pretty well in the 20th century with science but at the expense of the
psychological emotional and empathic. They've tabooed the
feelings from five of the six perceptual
systems. Tabooing serious aural abstractions, (music),
chemical (cuisine) and replaced dancing with a workout treadmill with
music going a different tempo than the machine making themselves
rhythmically asymmetrical, even their faces are more asymmetrical
than in their historical paintings. God only knows
what its doing to the rhythm of their hearts. Such primitivism
relegates the haptic to sex in fact they consider all of the other five
perceptions to be sexual and related to breeding. Today
each productive good has been calibrated to break all
connections with reality but the visual and mathematic. i.e. intellectual
systeming.
But the human animal is indomitable. Even
with all of that money put into three R patterning we still rebel at
the tyranny of the visual intellectual over the intelligence
of the five remaining basic systems. How much more
logical that we built on the potential of the whole system and not just one
aspect of it.
So I just tell the story and laugh (or cry) "lachen
und weinen" as Rueckert said. But it is up to these crazy
folks as to what their paths are in history and to work out their own
destinies. I'm just a watcher. (Agagasesdi) I
wouldn't steal their learning for anything in the
world. They will either learn or their seed will
disappear. Being a child of the Indian reservation who left and
took your path, I can now understand, both our children that choose
drugs rather than the addiction to assemetricality and the addiction itself
in the form of economic productivity. They call me the
"telephone". I speak between worlds. On the
one hand is an economically poor world that is physically whole while on the
other is a driven obsessed world that seems to have lost its soul but is
materially comfortable. Hard choice. It would take a
cynic to enjoy it. I can't.
At present I'm working on a white paper for the
Florentine Symposium on some of the same stuff and so I must check out of
this. Thanks for the conversation.
Ray Evans Harrell
----- Original Message -----
Sent: Wednesday, January 07, 2004 1:35 PM
Subject: RE: [Futurework] interesting take on brands
and branding
> Agree.
But cultural slippage will not slow down by damning it or covering
>
our eyes. Have to watch the changing patterns of cultural
change.
>
> arthur
>
> >
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