Re: [Futurework] interesting take on brands and branding

[Ray Evans Harrell]

>> From: <[EMAIL PROTECTED]>
> > Sent: Wednesday, January 07, 2004 1:00 PM
> Subject: [Futurework] interesting take on brands and branding

> > This excerpt from futurist Andrew Zolli can be accessed in full
> > at
> > http://www.gain.aiga.org/content.cfm?alias=andrewzolli
> >
> > We're in a world now where companies are increasingly in the business of
> > making culture as well as products. Where people use brands to construct
> > their personal and social identities. Where the meaning of brands is
> > appropriated and regurgitated, redistributed reconstituted, reconstructed,
> > represented in a kind of semiotic back and forth that is so complicated
> that
> > we need new sciences like complexity science and semiotics to make sense
> of
> > what's actually going on.

 

> From: Ray Evans Harrell [mailto:[EMAIL PROTECTED]
> Subject: Re: [Futurework] interesting take on brands and branding
>
> How much better if these computerniks would get their systems down before
> they end up making extensive graphics and clogging up the original system
> because they never defrag.   Perceptual aesthetics are the basic systems.
> Emotion and intelligence is RAM.    The Professions are the programs and
> what you are calling culture is the product.   If the basic systems are
> inadaquate or down then the programs are limited and the product will be
> garbage.    If the RAM is inadaquate then no matter how big the basic
> computer is, it will always freeze.    Inadaquate RAM slows you down while a
> poor basic system lacks depth and potential.
>
> Most of what is called culture today is garbage passing for the best that
> they can imagine.   The culture of economists.    Sand dabs.  (Milton Friedman)

> It will not bode well for them in their future generations.
>
> REH
> >

From: <[EMAIL PROTECTED]>
Subject: RE: [Futurework] interesting take on brands and branding

 

> Agree.  But cultural slippage will not slow down by damning it or covering
> our eyes.  Have to watch the changing patterns of cultural change.
>
> arthur

 

 

Arthur,

I agree about covering our eyes, except if you bring a symmetricality to the other systems sometimes you have to shut or inhibit a primary system in order to bring the other systems up into the consciousness.   That is why actors and martial artists do all of that blind work.   That is also the reason my distant cousin, Mickey Mantle, practiced batting left handed when he was a right handed hitter.    We do it in piano all the time.   Inhibition or taboo is a very powerful focusing tool.   Or to put it another way.   Sometimes you have to turn off the word processor in order to service the computer, otherwise it stops.     

 

"Damning" is a term that I'm not sure how it applies.    A description is just a description.   I didn't ascribe any moral value to it other than judgment of history and that is based in how the West has continually made judgments as to high and low cultures.   Visually and intellectually the West has done pretty well in the 20th century with science but at the expense of the psychological emotional and empathic.   They've tabooed the feelings from five of the six perceptual systems.  Tabooing serious aural abstractions, (music), chemical (cuisine) and replaced dancing with a workout treadmill with music going a different tempo than the machine making themselves rhythmically asymmetrical,  even their faces are more asymmetrical than in their historical paintings.   God only knows what its doing to the rhythm of their hearts.  Such primitivism relegates the haptic to sex in fact they consider all of the other five perceptions to be sexual and related to breeding.    Today each productive good  has been calibrated to break all connections with reality but the visual and mathematic. i.e. intellectual systeming.  

 

But the human animal is indomitable.   Even with all of that money put into three R patterning we still rebel at the tyranny of the visual intellectual over the intelligence of the five remaining basic systems.   How much more logical that we built on the potential of the whole system and not just one aspect of it.

 

So I just tell the story and laugh (or cry) "lachen und weinen" as Rueckert said.   But it is up to these crazy folks as to what their paths are in history and to work out their own destinies.   I'm just a watcher.  (Agagasesdi)   I wouldn't steal their learning for anything in the world.    They will either learn or their seed will disappear.   Being a child of the Indian reservation who left and took your path, I can now understand, both our children that choose drugs rather than the addiction to assemetricality and the addiction itself in the form of economic productivity.    They call me the "telephone".     I speak between worlds.  On the one hand is an economically poor world that is physically whole while on the other is a driven obsessed world that seems to have lost its soul but is materially comfortable.   Hard choice.   It would take a cynic to enjoy it.   I can't.

 

At present I'm working on a white paper for the Florentine Symposium on some of the same stuff and so I must check out of this.  Thanks for the conversation.

 

Ray Evans Harrell

 

 

 

 

----- Original Message -----

From: <[EMAIL PROTECTED]>

To: <[EMAIL PROTECTED]>; <[EMAIL PROTECTED]>

Sent: Wednesday, January 07, 2004 1:35 PM

Subject: RE: [Futurework] interesting take on brands and branding

> Agree.  But cultural slippage will not slow down by damning it or covering
> our eyes.  Have to watch the changing patterns of cultural change.
>
> arthur
>
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