RE: [Futurework] Brave new world of branding

[Harry Pollard]

Arthur,   Perhaps people are more attuned to brands than politics because brands are more important to their lives than politics.   At least, with brands you know what you're getting.   Harry   ******************************************** Henry George School of Social Science of Los Angeles Box 655  Tujunga  CA  91042 Tel: 818 352-4141  --  Fax: 818 353-2242 http://haledward.home.comcast.net ********************************************   From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of [EMAIL PROTECTED] Sent: Thursday, January 08, 2004 5:37 AM To: [EMAIL PROTECTED]; [EMAIL PROTECTED] Subject: RE: [Futurework] Brave new world of branding   I think corporate branding started out to capture consumer loyalty but has developed to capture consumer identity.  Corporate (and here I would include rock groups) brands bring people together in ways that is stronger than national identity.  Indeed it may be a form of tribal affiliation.    People seem more attuned to brands than to politics.  Consumer choice seems to have surpassed political choice for citizens as a way of affecting quality of life.    Arthur     --- Incoming mail is certified Virus Free. Checked by AVG anti-virus system (http://www.grisoft.com). Version: 6.0.558 / Virus Database: 350 - Release Date: 1/2/2004

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