RE: [Futurework] Brave new world of branding

[Cordell . Arthur]

At least, with brands you know what you're getting.   With brands you think you know what you are getting. -----Original Message----- From: Harry Pollard [mailto:[EMAIL PROTECTED] Sent: Tuesday, January 13, 2004 3:17 PM To: Cordell, Arthur: ECOM; [EMAIL PROTECTED]; [EMAIL PROTECTED] Subject: RE: [Futurework] Brave new world of branding Arthur,   Perhaps people are more attuned to brands than politics because brands are more important to their lives than politics.   At least, with brands you know what you're getting.   Harry   ******************************************** Henry George School of Social Science of Los Angeles Box 655  Tujunga  CA  91042 Tel: 818 352-4141  --  Fax: 818 353-2242 http://haledward.home.comcast.net ********************************************   From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of [EMAIL PROTECTED] Sent: Thursday, January 08, 2004 5:37 AM To: [EMAIL PROTECTED]; [EMAIL PROTECTED] Subject: RE: [Futurework] Brave new world of branding   I think corporate branding started out to capture consumer loyalty but has developed to capture consumer identity.  Corporate (and here I would include rock groups) brands bring people together in ways that is stronger than national identity.  Indeed it may be a form of tribal affiliation.    People seem more attuned to brands than to politics.  Consumer choice seems to have surpassed political choice for citizens as a way of affecting quality of life.    Arthur     --- Incoming mail is certified Virus Free. Checked by AVG anti-virus system (http://www.grisoft.com). Version: 6.0.558 / Virus Database: 350 - Release Date: 1/2/2004

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