Arthur,
Perhaps people are more attuned to brands than politics because brands are more important to their lives than politics.
Agree.
At least, with brands you know what you're getting.
Disagree. At least with brands you get something that is a palpable part of your daily life. George W Bush, as far as I am concerned, might just as well be on Mt. Olympus or in Heaven. I squeeze my Crest toothpaste tube twice a day --> and it resists my squeezing it (OK, old-style voting machine levers do this too...).
Trident sugarless gum is part of anybody's life who cares to chew some. Posiedon submarines are somewhere nobody except the Pentagon knows. Maserati automobiles are probably somwehere in the middle - esp. if you live close to Greenwich CT where there is a big Maserati dealer....
\brad mccormick
Harry
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*Henry George School of Social Science*
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*From:* [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] *On Behalf Of [EMAIL PROTECTED]
*Sent:* Thursday, January 08, 2004 5:37 AM
*To:* [EMAIL PROTECTED]; [EMAIL PROTECTED]
*Subject:* RE: [Futurework] Brave new world of branding
I think corporate branding started out to capture consumer loyalty but has developed to capture consumer identity. Corporate (and here I would include rock groups) brands bring people together in ways that is stronger than national identity. Indeed it may be a form of tribal affiliation.
People seem more attuned to brands than to politics. Consumer choice seems to have surpassed political choice for citizens as a way of affecting quality of life.
Arthur
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