New frontiers, new pioneers, not all winners.

Planting themselves in Brazil
By Marla Dickerson, LA Times Staff Writer, November 30, 2006

WHEN Brian Willott moved to these central Brazilian plains to fulfill his
dream of farming, there was much to remind him of the home he left in the
American heartland. The sign at the end of a dirt lane proclaimed his rented
land "Fazenda Kansas," Portuguese for "Kansas Farm." The flat fields
stretching to the horizon teemed with cotton and soybeans. Billboards
boasted familiar names such as Cargill, Monsanto and John Deere.

But the going hasn't been as smooth as the level terrain. U.S. farmers have
been the targets of squatters, thieves and scammers. Willott has discovered
that slave labor still exists in the region. And there have been challenges
few Midwesterners ever encounter: piranhas, deadly vipers and dengue fever.
You'd have to forgive Willott if he said, "We're aren't in Kansas anymore."

Willott belongs to a small but growing number of U.S. farmers who are moving
to this South American nation in the same way that European migrants headed
west generations ago to settle the American plains. Like their ancestors,
these pioneers see opportunity in the wide-open spaces of an up-and-coming
agricultural powerhouse, and the chance to earn better returns than they
could at home.

But they are also finding that unfamiliar language, a bare-knuckle frontier
culture and their own naivete are obstacles to success. As if the learning
curve weren't steep enough, now Brazil's agricultural sector is mired in the
worst slump in decades. A strong real, Brazil's national currency, is
punishing farm exports. High oil prices have raised production costs. Prices
for soybeans and cotton have fallen from lofty levels of a few years ago.

"There was all this hype and exaggerated optimism about Brazil," said Pat
Westhoff, an associate professor of agriculture at the University of
Missouri who has studied the region. "There isn't the fantastic short-term
growth that people expected."

Some American farmers already have packed it in. But Willott, who has yet to
turn a profit since landing in 2003, said he was staying put. The former
agricultural economist believes that, despite its current woes, Brazil may
one day supplant the United States as the world's biggest farm producer.

In the meantime, he is tackling problems that can't be solved by any
computer model, such as how to ask a Brazilian woman out without getting
slapped. (His advice: Throw out those grammatically stilted Portuguese
language tapes that neglect to mention that a common dining term can be
vulgar in everyday usage.)  "I'm learning lessons that I didn't necessarily
want to learn," said Willott, 34. "But it's an adventure."

ESTIMATES of how many U.S. farmers have relocated to Brazil range from a few
dozen to a few hundred. But the migration speaks to a staid American
industry that is all but closed to newcomers.

Prime farm ground in the U.S. Midwest can sell for as much as $5,000 an
acre, but sizable tracts rarely come on the market even at those prices.  In
Brazil, land ready to farm can be had for $750 an acre and virgin soil for
$100 or less an acre. And there is plenty of it. Nearly 100 million acres of
scrubland known as cerrado in Brazil's interior have been converted into
productive farm ground, most in the last 25 years. It's the biggest addition
of arable land on the planet since homesteaders plowed the American prairie.
But unlike the U.S. Midwest, the cerrado isn't close to being settled. Yet
Brazil is already an agricultural superpower.

Brazil is the world's largest producer of coffee, tropical fruits, sugar and
sugar-cane-based ethanol. Its 170 million head of cattle are the biggest
commercial herd on the planet. Its chickens are served on tables worldwide.
Farm products represent 40% of the nation's exports.

With a sunny climate that allows producers to plant two or three crops a
year, Brazil is attracting millions of dollars from U.S. investors looking
to cash in. Hundreds of farmers in the United States have pooled their money
to buy Brazilian farmland, hiring managers to run the operations. Others
have come themselves.

But the gold rush has yet to yield the riches that many sought. Brazilians
and some early American farmers here say the newcomers were gullible and
cocky, overpaying for land and assuming that whatever worked in Iowa was
going to cut it in Brazil. Investors say promoters peddled an idealized view
of the country, neglecting to mention the many pitfalls, including grinding
bureaucracy, heavy taxes, corruption, rickety infrastructure, tense labor
relations and snarled land records.

"This isn't for the faint of heart," said Illinois lawyer Paul Idlas, who is
battling to extricate his Brazilian farm from competing title claims. He
said many of the so-called experts that gave him advice either didn't know
what they were talking about or were taking kickbacks from the sellers, or
both. "It's hard to know where the stupidity ends and the dishonesty
begins," he said.

STILL, few dispute Brazil's long-term potential.  Willott, who grew up on a
farm in Missouri and earned a master's degree in agricultural economics,
said he got a close-up look at how Brazil was reshaping global production
during his work for a think tank at the University of Missouri, his alma
mater.  "If there was something happening in the [commodities] markets in
Chicago, usually it was related … to something happening in Brazil," he
said. "It's the biggest story in 100 years."

Restless behind a desk, Willott chucked his university job, employer-paid
health insurance and a retirement plan to roll the dice in Brazil. He moved
in 2003 to Bahia state (NE of the capital Brasilia) where he started out
cultivating 1,000 acres of soybeans and cotton on rented land.  "We wanted
to start small so we could make our mistakes on the cheap," said Willott,
who is backed by half a million dollars in capital raised from savings and
four U.S. investors. "You know the old motto: Be prepared."

But even the former Eagle Scout, who stands 6 feet, 3 inches and weighs 250
pounds, couldn't have girded himself for every contingency. Farming, it
turns out, has been the easy part. Willott said he returned to his farm last
year after a short visit to the United States to find that some local
advisors had secretly used his cotton as collateral to obtain a bank loan.
He said a cotton ginner tried to cheat him out of a truckload of his
harvest. His accountant called him crazy for wanting to do everything by the
book. Farms he has considered buying have turned out to have liens and title
problems that the sellers failed to disclose.

Willott said Brazilian farmers chided him for paying workers too much,
feeding and treating them too well. "They'll see it as weakness," Willott
recalls them saying. An incident last spring convinced him that they might
be right.  When disgruntled day laborers who weeded his cotton threatened a
sit-in after a labor contractor ran off with the payroll, Willott agreed to
make good on the debt.  But when he arrived at the union hall in the town of
Luis Eduardo Magalhaes toting $4,600 in a grocery sack, he said the line of
people demanding back wages had grown to include pregnant women, old men and
passersby who had never set foot on his farm.

Lacking complete records from the contractor to expose the pretenders to
labor officials, Willott resorted to some performing of his own. The amateur
thespian who played the lead in his high-school musical became a
Portuguese-speaking Perry Mason, tripping up the impostors with questions
such as, "What color is the farmhouse?"

"Everybody made money on that deal but me," Willott said. "In the Midwest
you take people at their word. Here, you don't know who to trust."

One faithful companion is his dog Roo. The affectionate mutt leaps through
the window of the dusty, silver 2003 Chevy pickup when Willott pulls into
the driveway of his spartan home, where he has stored sacks of millet and
soybean seeds in the living room and a tractor tire in the garden.

Another stalwart is his translator and assistant Manoel Santana Reboucas, a
polite, religious man who is bent on fixing Willott up with one of the women
from his church. Worship services are a popular activity in the frontier
city of about 135,000 residents with few other legal diversions than bars
and a one-screen movie theater. "It gets pretty lonely," said Willott, who
spends his free time reading Brazilian farm magazines and devouring
English-language classics he occasionally runs across in bookstores.

Willott's 65-year-old parents, who farm 230 acres near Mexico, Mo., would
like to see him come home.  He was absent for his grandmother's funeral. His
8-year-old niece is growing up fast. His mother, Alice, worries that her son
might be harmed by criminals or have an accident on the rutted roads. His
dad, Jules, wonders whether he could find a way to buy or rent more land so
that Willott could come back to Missouri to farm with him.

"When Brian was 5 years old he knew how many pounds of Atrazine 4L
[herbicide] we were using," said Jules Willott, paying as high a compliment
as a taciturn farmer can pay his boy. "I knew at some point he would farm. I
didn't know it would be on the other side of the world."

But Brian Willott is determined to succeed. He and his partners just rented
a new 1,400-acre spread and are scouting for additional acreage. Soybean
season has begun and cotton planting is just around the corner. He is
mulling over expansion into eucalyptus and sugar cane. With land prices down
and so many farmers in trouble, Willott said, this might be the time to buy.

"I rearranged my whole life to farm in Brazil," he said. "I'm not coming
home empty-handed."

http://www.latimes.com/business/la-fi-brazilfarm30nov30,0,5614348.story?coll
=la-home-headlines
<http://www.latimes.com/business/la-fi-brazilfarm30nov30,0,5614348.story?col
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