on 1-14-05 1:10 PM, Bruce Johnson at [EMAIL PROTECTED] wrote: > On Jan 14, 2005, at 12:14 PM, [EMAIL PROTECTED] wrote: > >> For a long time, only the good guys got Macs. Check out the new >> seasons of Smallville, etc - Apple got cheap so they converted to PCs. >> >> It's called Paid Product Placement. *Every* item you see, in a >> non-News movie or TV show/movie, with a trademark showing (logo, brand >> name, slogan, shape, billboard, etc), is a paid placement. > > Actually no it isn't. Some are, some aren't. It depends on whether or > not the show is popular enough to be charging for placement. "Friends", > yes. Something on UPN that lasts 4 episodes, no.
There may be other factors at work, too. I know that there was an episode of the Sopranos that had a reference to a SOTA turntable: http://www.museeks.com/SOTA_Turntables/ ...when one character was walking another through an expensively-furnished (read: mob) house. They had a shot of the product, too, but that ended up on the cutting room floor. The February 2003 issue of Stereophile (don't ask) had a write-up of this. Apparently, it was a big deal for the SOTA people because they were handed on a platter what a lot of companies pay big money for. All because someone associated with the program used and liked their product. So in some cases, a lucky manufactuer might find their product written in just because someone associated with the program is a fan. Admittedly, that sort of thing is prolly few and far between, especially when there are Big Bucks to be had by selling the spots. > Many times a product is specced by the set dresser, and they have to > get permission from the manufacturer to display it. Really? Is this an offshoot of trademark law or something? Weird. I mean, I would imagine a manufacturer would be _grateful_ for a product placement. Although I'm sure there are instances in which seeing a particular product used in a particular manner may harm its image. Perhaps having a "mass murderer" character use, say, a G5 to help keep track of his past/intended victims might not be how Apple would care to see their products portrayed. @_@ > And any case where you see the logo taped over it's usually because > neither side could agree on terms Any recent examples of this? Now I'm curious. The only example that comes to my mind is a sadly dated one from the movie "ET." Reeces Pieces were used in a scene to help lure ET out of a closet (or something). However, the makers of _M&Ms_ were originally approached about having their candy used...and they refused. I'm sure the candy company exec responsible for the refusal suddenly found himself teaching high school Badminton. Best, James F. -- G-List is sponsored by <http://lowendmac.com/> and... Small Dog Electronics http://www.smalldog.com | Refurbished Drives | -- We have Apple Refurbished Monitors in stock! | & CDRWs on Sale! | Support Low End Mac <http://lowendmac.com/lists/support.html> G-List list info: <http://lowendmac.com/lists/g-list.shtml> --> AOL users, remove "mailto:"; Send list messages to: <mailto:[email protected]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> Archive: <http://www.mail-archive.com/g-list%40mail.maclaunch.com/> iPod Accessories for Less at 1-800-iPOD.COM Fast Delivery, Low Price, Good Deal www.1800ipod.com
