On Dec 4, 2008, at 12:20 PM, lampbay wrote:

>  After all, Microsoft didn't
> crush Apple like it is rumored to have Commodore, Amiga and others.

It's easy to crush competitors who shoot themselves in the foot with  
machine guns first.

Commodore squandered the lead they had by thinking it was just a toy  
computer they had on their hands.

Digital Research wanted too much to license GEM, got tangled up in  
pointless lawsuits, and tied themselves to computers more associated  
with video games than business.

Xerox rolled right over PARC without even realizing that they had  
actually invented the modern personal computer. (...and the laser  
printer...and ethernet...)

Novell reduced themselves to a bit player by, first, spending too much  
for, then thoroughly ruining WordPerfect, followed by their ill- 
advised attempt to take on Microsoft on the server side AND on the  
desktop side, neglecting their server side lead.

(also they were hobbled by the then long tail of previous,  
incompatible Netware installations, and a pricing structure that was  
right for the 80's and suicidal for the 90's)

Apple's the only major commercial "competitor" to Microsoft that's  
really thrived, mainly by doing the whole widget themselves, and not  
really being Microsoft's competitor. And they came very close to going  
down in the 90's.

The closest Microsoft ever came to 'crushing' anyone was their  
Internet coup against Netscape, and lordy, we're STILL paying for that  
decision with every spam we get.

(It was the advent of, and borg-like burrowing into the operating  
system of Internet Explorer that made it dominant on Windows desktops  
and windows systems open to every bit of online malware ever to come  
along the pike.)

That was the one time since they got very big that Microsoft was able  
to turn quickly.  It's been compared to turning an oil tanker around  
as if it were a jet ski, and it was.

Microsoft went from 'Duh, what's this Inter-Net thing?' to top player  
in about a year.

Ever since they've tried to emulate that turnaround, but that was a  
fortuitous set of circumstances, not easily repeated, at least not at  
Microsoft.

There have been a bunch of smaller companies that got squished along  
the way.

-- 
Bruce Johnson
University of Arizona
College of Pharmacy
Information Technology Group

Institutions do not have opinions, merely customs



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