Hi Dark,

Totally agree. Starting off by trying to counter what they may have
been told is not the most productive advertising method available.
saying, "you probably have been told your computer is just for work
but that is a big fat hairy lie," is not the best way at all to get
the end user's attention. Something more interesting like, "have you
ever wondered about accessible games for the blind and low vision,"
grabs the end user's attention and is not combative or tries to
directly counter what they may have been told about their computer.

I never thought I'd say this but the few communications and marketing
classes I had in college really might be useful here. A lot of it is
not  so much what you say but how you say it, and the attitude you
want to pass on to the reader. Everything I have ever read says
attacking the reader's beliefs, prejudices, or perceived opinions is a
bad tactic. There usually  are other ways to slay that dragon without
attacking it head on.

Cheers!


On 6/20/15, dark <[email protected]> wrote:
> Hi Charlse.
>
> Bare in mind it's not a question of "Saying" anything to anyone, the leaflet
>
> can't say "well if you've been told your computer is just for work and can't
>
> do anything interesting that is a big fat lie!" it's just a matter of
> recognizing why different distribution methods appeal to different groups
> people.
>
> All the best,
>
> Dark.

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