Since they say ticket revenue remained steady, I assume the drop off in revenue 
relates to concessions,which don't sell much when people who bought tix don,t 
use them.

Sent from my iPad

> On Aug 3, 2015, at 2:53 PM, Woody <[email protected]> wrote:
> 
> no.. they'' eventually increase ticket$$.  but right now they are just trying 
> to sell more tickets and fill up the stadium
> 
>> On Mon, Aug 3, 2015 at 2:31 PM, Oliver Barry <[email protected]> wrote:
>> Eep!!  Improve in-game revenue?
>> 
>> If this means they want more butts in the seats, ok. 
>> 
>> If it means they are going to start charging $10.00 for a $3.00 coke… That’s 
>> really worth $.75 forget it!
>> 
>> After reading the article I think they mean more butts in the seats.
>> 
>> My butt will be there for at least one game this season.
>> 
>> It’ll be in Kentucky’s stadium too.
>> 
>>  
>> 
>>  
>> 
>> Oliver Barry, CRS, GRI
>> 
>> Bob Parks Realty, LLC
>> 
>> Real Estate Broker
>> 
>> 145 Maple Row Blvd
>> 
>> Hendersonville TN 37075
>> 
>> Phone: 615-826-4040
>> 
>> Mobile: 615-972-4239
>> 
>> [email protected]
>> 
>>  
>> 
>> From: [email protected] [mailto:[email protected]] On 
>> Behalf Of Shane Ford
>> Sent: Monday, August 03, 2015 7:23 AM
>> To: GatorNews
>> Subject: [gatornews] [SUN]: UF pushing to improve in-game revenue
>> 
>>  
>> 
>> UF pushing to improve in-game revenue
>> 
>> 
>> 
>> 
>> 
>> Scenes from the sidelines during the game between Florida and Eastern 
>> Kentucky at Ben Hill Griffin Stadium on Nov. 22, 2014. Florida defeated 
>> Eastern Kentucky 52-3.
>> Matt Stamey/Gainesville Sun
>> 
>> By Kevin Brockway
>> Gainesville SUN Staff writer
>> 
>> 
>> Published: Sunday, August 2, 2015 at 7:11 p.m.
>> Last Modified: Sunday, August 2, 2015 at 7:11 p.m.
>> There’s a new offensive-oriented coach, new facilities and a new reason for 
>> optimism for the Florida football program.
>> 
>> How will it translate from a revenue standpoint? With the season fast 
>> approaching, Florida is making a push to get attendance back at full 
>> capacity and improve in-game revenue at The Swamp this season.
>> 
>> Last season, Florida made $93,300 in six home dates (minus the Idaho 
>> rainout), down from $600,000 in six home dates the season before. In 
>> Florida’s annual operating budget, the school cited a reduction in luxury 
>> ticket and season ticket sales and an increase in guarantees and season 
>> ticket prices as reasons for the decline.
>> 
>> Florida associate athletic director Mike Hill said luxury suites at Ben Hill 
>> Griffin Stadium are sold out. The issue, Hill says, stems more from premium 
>> seating.
>> 
>> “We still have some premium seats that we have to move that are up in the 
>> champions club and in the touchdown terrace,” Hill said. “And sales for 
>> those seats are comparable to the last couple of years.”
>> 
>> Florida went 3-3 at The Swamp last season, losing at home to LSU, Missouri 
>> and South Carolina. That prompted a coaching change from Will Muschamp to 
>> former Colorado State coach and Alabama offensive coordinator Jim McElwain.
>> 
>> Hill said the coaching change hasn’t resulted in significant bump in ticket 
>> sales to this point. But there is still time to make a push on sales this 
>> month before Florida opens the season Sept. 5 against New Mexico State. The 
>> school launched a Twitter campaign last Monday, “This Gator will be in The 
>> Swamp”, that resulted in a 7,000 boost in student ticket sales.
>> 
>> Florida’s sales staff has partnered with IMG Learfield to help sell general 
>> and premium seating.
>> 
>> “We had a very busy August last year and we expect that to be the case again 
>> with practice starting next week (this Thursday) and the excitement that’s 
>> building,” Hill said last week. “That’s typically when sales start to heat 
>> up again.”
>> 
>> While in-game revenue declined sharply, Florida’s football ticket revenue 
>> remained steady, at $21.4 million in 2014 compared to $22.5 million the 
>> season before.
>> 
>> “Fortunately last year we were able to stabilize our season ticket sales and 
>> we’re trying to build upon that this year,” Hill said. “We had some 
>> attrition a year ago but we brought about new season ticket holders which 
>> replaced those who had left after a 4-8 season. It was really impressive. I 
>> think we were only a couple of hundred tickets off of the previous years 
>> season ticket sales.”
>> 
>> Florida sold out 137 straight football games from 1990-2010, a streak likely 
>> to be unmatched in an improved technological era. More college football 
>> games are available than ever on television, resulting in greater media 
>> revenue streams for power conferences and their members. With the launch of 
>> the SEC Network, Florida made $31.1 million in conference revenue sharing in 
>> June, an increase of more than $8 million from the season before.
>> 
>> Along with schools throughout the country, Florida has invested to improve 
>> the in-game fan experience at The Swamp by increasing wireless signal 
>> coverage and capacity. An antenna system within the stadium has resulted in 
>> fewer dead spots, allowing fans to interact on their smartphones.
>> 
>> “It’s been successful but that’s a never-ending process,” Hill said. “You 
>> are constantly tweaking that system to make sure that if you have any zones 
>> in the stadium or any gaps where people are having some struggles, that we 
>> can address that in some way. But it’s been very, very well received and we 
>> continue to upgrade that again for this coming year.”
>> 
>> Hill said there are a handful of other fan initiatives that Florida plans to 
>> introduce this season.
>> 
>> “We do have a season ticket holders concession cup that we’re offering where 
>> it’s basically a refillable cup for the entire season for season ticket 
>> holders,” Hill said. “We do have some other initiatives that are awaiting 
>> final approval that should have an impact on all fans.”
>> 
>> Another factor that could help boost UF’s attendance? Florida will open the 
>> season with a pair of night kickoffs, 7:30 p.m. vs. New Mexico and 7 p.m. on 
>> Sept. 12 against East Carolina. In prior seasons, Florida had been saddled 
>> with early to mid-afternoon starts in September. That kept some fans away 
>> from the stadium who didn’t want to sit in oppressive heat and humidity.
>> 
>> “That’s probably the biggest gift we can get,” Hill said. “In September the 
>> games are so warm and to be able to kick at night, that’s huge for our fans 
>> … the surveys that we’ve conducted, it’s very clear game times matter to our 
>> fans.”
>> 
>> Contact Kevin Brockway at 352-374-5054 or [email protected]. Also check 
>> out Brockway's blog at Gatorsports.com.
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>> 
>> Sent From Shane's iPhone
>> 
>> Go Gators!   &   Skål Vikes!
>> 
>> ALPCA #8756 
>> 
>> Europlate #1045
>> 
>> -- 
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>> GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY!
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>> National Football Champions | 2007 National Basketball Champions 2008 
>> National Football Champions | 
>> Three Heisman Trophy winners: Steve Spurrier (1966), Danny Wuerffel (1996), 
>> Tim Tebow (2007)
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>> GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY!
>> 1996 National Football Champions | 2006 National Basketball Champions 2006 
>> National Football Champions | 2007 National Basketball Champions 2008 
>> National Football Champions | Three Heisman Trophy winners: Steve Spurrier 
>> (1966), Danny Wuerffel (1996), Tim Tebow (2007)
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> GATORS: ONE VOICE ON SATURDAY - NO VOICE ON SUNDAY!
> 1996 National Football Champions | 2006 National Basketball Champions 2006 
> National Football Champions | 2007 National Basketball Champions 2008 
> National Football Champions |   Three Heisman Trophy winners: Steve Spurrier 
> (1966), Danny Wuerffel (1996), Tim Tebow (2007)
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National Football Champions   |   2007 National Basketball Champions 2008 
National Football Champions   |   Three Heisman Trophy winners: Steve Spurrier 
(1966), Danny Wuerffel (1996), Tim Tebow (2007)
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