I have an even more simple plan.  Bring back winning and ditch losing.

      From: Jay Cicone <[email protected]>
 To: "'[email protected]'" <[email protected]> 
 Sent: Tuesday, August 4, 2015 12:05 PM
 Subject: RE: [gatortalk] FW: [gatornews] [SUN]: UF pushing to improve in-game 
revenue
   
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{}#yiv6079952636 Simple solution. Scrap the premium game pricing. Lower 
prices=more tickets sales. There is an equilibrium. Beer. We need beer sales. 
Bring back Coke and ditch Pepsi.    

From: [email protected] [mailto:[email protected]]On Behalf 
Of Oliver Barry
Sent: Tuesday, August 04, 2015 12:03 PM
To: [email protected]
Subject: RE: [gatortalk] FW: [gatornews] [SUN]: UF pushing to improve in-game 
revenue        The photo shows a during the game photo of the Eastern Kentucky 
game. Ticket sales dropped off.  Attendance dropped off.  Beer sales… There was 
no beer sold.    Oliver Barry, CRS, GRI Bob Parks Realty, LLC Real Estate 
Broker 145 Maple Row Blvd Hendersonville TN 37075 Phone: 615-826-4040 Mobile: 
615-972-4239 [email protected]    From:[email protected] 
[mailto:[email protected]]On Behalf Of Jay Cicone
Sent: Monday, August 03, 2015 9:29 PM
To: [email protected]
Subject: RE: [gatortalk] FW: [gatornews] [SUN]: UF pushing to improve in-game 
revenue    $6 drinks and $5 hotdogs? Do a queuing study to maximize throughput. 
Better be win/win.    From:[email protected] 
[mailto:[email protected]]On Behalf Of Helen Huntley
Sent: Monday, August 03, 2015 7:31 PM
To: [email protected]
Subject: Re: [gatortalk] FW: [gatornews] [SUN]: UF pushing to improve in-game 
revenue    Since they say ticket revenue remained steady, I assume the drop off 
in revenue relates to concessions,which don't sell much when people who bought 
tix don,t use them.

Sent from my iPad 
On Aug 3, 2015, at 2:53 PM, Woody <[email protected]> wrote: 
no.. they'' eventually increase ticket$$.  but right now they are just trying 
to sell more tickets and fill up the stadium    On Mon, Aug 3, 2015 at 2:31 PM, 
Oliver Barry <[email protected]> wrote: 
Eep!!  Improve in-game revenue? If this means they want more butts in the 
seats, ok.  If it means they are going to start charging $10.00 for a $3.00 
coke… That’s really worth $.75 forget it! After reading the article I think 
they mean more butts in the seats. My butt will be there for at least one game 
this season. It’ll be in Kentucky’s stadium too.     Oliver Barry, CRS, GRI Bob 
Parks Realty, LLC Real Estate Broker 145 Maple Row Blvd Hendersonville TN 37075 
Phone:615-826-4040 Mobile:615-972-4239 [email protected]   
From:[email protected] [mailto:[email protected]]On Behalf Of 
Shane Ford
Sent: Monday, August 03, 2015 7:23 AM
To: GatorNews
Subject: [gatornews] [SUN]: UF pushing to improve in-game revenue   
UF pushing to improve in-game revenue
       Scenes from the sidelines during the game between Florida and Eastern 
Kentucky at Ben Hill Griffin Stadium on Nov. 22, 2014. Florida defeated Eastern 
Kentucky 52-3. Matt Stamey/Gainesville Sun By Kevin Brockway
Gainesville SUN Staff writer 
Published: Sunday, August 2, 2015 at 7:11 p.m.
 
Last Modified: Sunday, August 2, 2015 at 7:11 p.m.
 There’s a new offensive-oriented coach, new facilities and a new reason for 
optimism for the Florida football program. How will it translate from a revenue 
standpoint? With the season fast approaching, Florida is making a push to get 
attendance back at full capacity and improve in-game revenue at The Swamp this 
season. Last season, Florida made $93,300 in six home dates (minus the Idaho 
rainout), down from $600,000 in six home dates the season before. In Florida’s 
annual operating budget, the school cited a reduction in luxury ticket and 
season ticket sales and an increase in guarantees and season ticket prices as 
reasons for the decline. Florida associate athletic director Mike Hill said 
luxury suites at Ben Hill Griffin Stadium are sold out. The issue, Hill says, 
stems more from premium seating. “We still have some premium seats that we have 
to move that are up in the champions club and in the touchdown terrace,” Hill 
said. “And sales for those seats are comparable to the last couple of years.” 
Florida went 3-3 at The Swamp last season, losing at home to LSU, Missouri and 
South Carolina. That prompted a coaching change from Will Muschamp to former 
Colorado State coach and Alabama offensive coordinator Jim McElwain. Hill said 
the coaching change hasn’t resulted in significant bump in ticket sales to this 
point. But there is still time to make a push on sales this month before 
Florida opens the season Sept. 5 against New Mexico State. The school launched 
a Twitter campaign last Monday, “This Gator will be in The Swamp”, that 
resulted in a 7,000 boost in student ticket sales. Florida’s sales staff has 
partnered with IMG Learfield to help sell general and premium seating. “We had 
a very busy August last year and we expect that to be the case again with 
practice starting next week (this Thursday) and the excitement that’s 
building,” Hill said last week. “That’s typically when sales start to heat up 
again.” While in-game revenue declined sharply, Florida’s football ticket 
revenue remained steady, at $21.4 million in 2014 compared to $22.5 million the 
season before. “Fortunately last year we were able to stabilize our season 
ticket sales and we’re trying to build upon that this year,” Hill said. “We had 
some attrition a year ago but we brought about new season ticket holders which 
replaced those who had left after a 4-8 season. It was really impressive. I 
think we were only a couple of hundred tickets off of the previous years season 
ticket sales.” Florida sold out 137 straight football games from 1990-2010, a 
streak likely to be unmatched in an improved technological era. More college 
football games are available than ever on television, resulting in greater 
media revenue streams for power conferences and their members. With the launch 
of the SEC Network, Florida made $31.1 million in conference revenue sharing in 
June, an increase of more than $8 million from the season before. Along with 
schools throughout the country, Florida has invested to improve the in-game fan 
experience at The Swamp by increasing wireless signal coverage and capacity. An 
antenna system within the stadium has resulted in fewer dead spots, allowing 
fans to interact on their smartphones. “It’s been successful but that’s a 
never-ending process,” Hill said. “You are constantly tweaking that system to 
make sure that if you have any zones in the stadium or any gaps where people 
are having some struggles, that we can address that in some way. But it’s been 
very, very well received and we continue to upgrade that again for this coming 
year.” Hill said there are a handful of other fan initiatives that Florida 
plans to introduce this season. “We do have a season ticket holders concession 
cup that we’re offering where it’s basically a refillable cup for the entire 
season for season ticket holders,” Hill said. “We do have some other 
initiatives that are awaiting final approval that should have an impact on all 
fans.” Another factor that could help boost UF’s attendance? Florida will open 
the season with a pair of night kickoffs, 7:30 p.m. vs. New Mexico and 7 p.m. 
on Sept. 12 against East Carolina. In prior seasons, Florida had been saddled 
with early to mid-afternoon starts in September. That kept some fans away from 
the stadium who didn’t want to sit in oppressive heat and humidity. “That’s 
probably the biggest gift we can get,” Hill said. “In September the games are 
so warm and to be able to kick at night, that’s huge for our fans … the surveys 
that we’ve conducted, it’s very clear game times matter to our fans.” Contact 
Kevin Brockway at 352-374-5054 or [email protected]. Also check out 
Brockway's blog at Gatorsports.com.                                   
Sent From Shane's iPhone Go Gators!   &   Skål Vikes! ALPCA #8756  Europlate 
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