Simple solution. Scrap the premium game pricing. Lower prices=more
tickets sales. There is an equilibrium. Beer. We need beer sales.
Bring back Coke and ditch Pepsi.
*From:*[email protected] [mailto:[email protected]]
*On Behalf Of *Oliver Barry
*Sent:* Tuesday, August 04, 2015 12:03 PM
*To:* [email protected]
*Subject:* RE: [gatortalk] FW: [gatornews] [SUN]: UF pushing to
improve in-game revenue
http://www.gatorsports.com/apps/pbcsi.dll/bilde?Site=GS&Date=20150802&Category=ARTICLES&ArtNo=150809970&Ref=AR&imageVersion=Main&MaxW=445&border=0
The photo shows a during the game photo of the Eastern Kentucky game.
Ticket sales dropped off. Attendance dropped off. Beer sales…
There was no beer sold.
Oliver Barry, CRS, GRI
Bob Parks Realty, LLC
Real Estate Broker
145 Maple Row Blvd
Hendersonville TN 37075
Phone: 615-826-4040
Mobile: 615-972-4239
[email protected] <mailto:[email protected]>
*From:*[email protected] <mailto:[email protected]>
[mailto:[email protected]] *On Behalf Of *Jay Cicone
*Sent:* Monday, August 03, 2015 9:29 PM
*To:* [email protected] <mailto:[email protected]>
*Subject:* RE: [gatortalk] FW: [gatornews] [SUN]: UF pushing to
improve in-game revenue
$6 drinks and $5 hotdogs? Do a queuing study to maximize throughput.
Better be win/win.
*From:*[email protected] <mailto:[email protected]>
[mailto:[email protected]] *On Behalf Of *Helen Huntley
*Sent:* Monday, August 03, 2015 7:31 PM
*To:* [email protected] <mailto:[email protected]>
*Subject:* Re: [gatortalk] FW: [gatornews] [SUN]: UF pushing to
improve in-game revenue
Since they say ticket revenue remained steady, I assume the drop off
in revenue relates to concessions,which don't sell much when people
who bought tix don,t use them.
Sent from my iPad
On Aug 3, 2015, at 2:53 PM, Woody <[email protected]
<mailto:[email protected]>> wrote:
no.. they'' eventually increase ticket$$. but right now they are
just trying to sell more tickets and fill up the stadium
On Mon, Aug 3, 2015 at 2:31 PM, Oliver Barry <[email protected]
<mailto:[email protected]>> wrote:
Eep!! Improve in-game revenue?
If this means they want more butts in the seats, ok.
If it means they are going to start charging $10.00 for a
$3.00 coke… That’s really worth $.75 forget it!
After reading the article I think they mean more butts in the
seats.
My butt will be there for at least one game this season.
It’ll be in Kentucky’s stadium too.
Oliver Barry, CRS, GRI
Bob Parks Realty, LLC
Real Estate Broker
145 Maple Row Blvd
Hendersonville TN 37075
Phone: 615-826-4040 <tel:615-826-4040>
Mobile: 615-972-4239 <tel:615-972-4239>
[email protected] <mailto:[email protected]>
*From:*[email protected]
<mailto:[email protected]>
[mailto:[email protected]
<mailto:[email protected]>] *On Behalf Of *Shane Ford
*Sent:* Monday, August 03, 2015 7:23 AM
*To:* GatorNews
*Subject:* [gatornews] [SUN]: UF pushing to improve in-game
revenue
UF pushing to improve in-game revenue
Scenes from the sidelines during the game between Florida and
Eastern Kentucky at Ben Hill Griffin Stadium on Nov. 22, 2014.
Florida defeated Eastern Kentucky 52-3.
/Matt Stamey/Gainesville Sun/
*By Kevin Brockway
<https://urldefense.proofpoint.com/v2/url?u=http-3A__www.gatorsports.com_personalia_kevinbrockway&d=BQMFaQ&c=dqndFQAGz2cg7ln6ll1EqkpBLZllP_GH8-2iqGbTww0&r=3ClwjFshmzXHmSDaXUBETHdbmlut-NMxU4Nx6xXzV60&m=uYCdMvEXu9nS4aDo0RYUF91YIJaUKnH_faL0-M16e98&s=UF2-_AkBP3elI8iUiQAsJTUyNnws1p5VLEg8_bBvXyU&e=>
Gainesville SUN Staff writer*
/Published: Sunday, August 2, 2015 at 7:11 p.m./
/Last Modified: Sunday, August 2, 2015 at 7:11 p.m./
There’s a new offensive-oriented coach, new facilities and a
new reason for optimism for the Florida football program.
How will it translate from a revenue standpoint? With the
season fast approaching, Florida is making a push to get
attendance back at full capacity and improve in-game revenue
at The Swamp this season.
Last season, Florida made $93,300 in six home dates (minus the
Idaho rainout), down from $600,000 in six home dates the
season before. In Florida’s annual operating budget, the
school cited a reduction in luxury ticket and season ticket
sales and an increase in guarantees and season ticket prices
as reasons for the decline.
Florida associate athletic director Mike Hill said luxury
suites at Ben Hill Griffin Stadium are sold out. The issue,
Hill says, stems more from premium seating.
“We still have some premium seats that we have to move that
are up in the champions club and in the touchdown terrace,”
Hill said. “And sales for those seats are comparable to the
last couple of years.”
Florida went 3-3 at The Swamp last season, losing at home to
LSU, Missouri and South Carolina. That prompted a coaching
change from Will Muschamp to former Colorado State coach and
Alabama offensive coordinator Jim McElwain.
Hill said the coaching change hasn’t resulted in significant
bump in ticket sales to this point. But there is still time to
make a push on sales this month before Florida opens the
season Sept. 5 against New Mexico State. The school launched a
Twitter campaign last Monday, “This Gator will be in The
Swamp”, that resulted in a 7,000 boost in student ticket sales.
Florida’s sales staff has partnered with IMG Learfield to help
sell general and premium seating.
“We had a very busy August last year and we expect that to be
the case again with practice starting next week (this
Thursday) and the excitement that’s building,” Hill said last
week. “That’s typically when sales start to heat up again.”
While in-game revenue declined sharply, Florida’s football
ticket revenue remained steady, at $21.4 million in 2014
compared to $22.5 million the season before.
“Fortunately last year we were able to stabilize our season
ticket sales and we’re trying to build upon that this year,”
Hill said. “We had some attrition a year ago but we brought
about new season ticket holders which replaced those who had
left after a 4-8 season. It was really impressive. I think we
were only a couple of hundred tickets off of the previous
years season ticket sales.”
Florida sold out 137 straight football games from 1990-2010, a
streak likely to be unmatched in an improved technological
era. More college football games are available than ever on
television, resulting in greater media revenue streams for
power conferences and their members. With the launch of the
SEC Network, Florida made $31.1 million in conference revenue
sharing in June, an increase of more than $8 million from the
season before.
Along with schools throughout the country, Florida has
invested to improve the in-game fan experience at The Swamp by
increasing wireless signal coverage and capacity. An antenna
system within the stadium has resulted in fewer dead spots,
allowing fans to interact on their smartphones.
“It’s been successful but that’s a never-ending process,” Hill
said. “You are constantly tweaking that system to make sure
that if you have any zones in the stadium or any gaps where
people are having some struggles, that we can address that in
some way. But it’s been very, very well received and we
continue to upgrade that again for this coming year.”
Hill said there are a handful of other fan initiatives that
Florida plans to introduce this season.
“We do have a season ticket holders concession cup that we’re
offering where it’s basically a refillable cup for the entire
season for season ticket holders,” Hill said. “We do have some
other initiatives that are awaiting final approval that should
have an impact on all fans.”
Another factor that could help boost UF’s attendance? Florida
will open the season with a pair of night kickoffs, 7:30 p.m.
vs. New Mexico and 7 p.m. on Sept. 12 against East Carolina.
In prior seasons, Florida had been saddled with early to
mid-afternoon starts in September. That kept some fans away
from the stadium who didn’t want to sit in oppressive heat and
humidity.
“That’s probably the biggest gift we can get,” Hill said. “In
September the games are so warm and to be able to kick at
night, that’s huge for our fans … the surveys that we’ve
conducted, it’s very clear game times matter to our fans.”
/Contact Kevin Brockway at 352-374-5054 <tel:352-374-5054> or
[email protected]. Also check out Brockway's blog at
Gatorsports.com
<mailto:[email protected].%20Also%20check%20out%20Brockway%27s%20blog%20at%20Gatorsports.com>./
Sent From Shane's iPhone
Go Gators! & Skål Vikes!
ALPCA #8756
Europlate #1045
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