--- Shannon Roddy <[EMAIL PROTECTED]> wrote:

> 
> It was in the money section no less.... I imagine a
> few more articles 
> like this and the investor types will start looking
> into this again.  I 
> bet people will start looking for another VA Linux
> type IPO.
> 
> Shannon

IMHO
I think that most Open Source commercial companies
would do better to stay away from Public Offerings. 
In the end, Public Stock offerings are a vehicle to
raise money.  That money, like all investments, comes
with strings attached.

First, you are a publicly traded company with all of
the public scrutiny that implies.

While that may not seem like much of a burden, the
company bears all of the costs for that accounting. 
Win, lose, or draw, the accountants and lawyers get
paid.  Their services do not come cheap either.  I
would put that under overhead you can live without.

A second string is loss of control.  A public company
is answerable first to the creditors, then to the
stock holders, then to the market, and lastly to the
employees. In the Open Source model that puts the cart
firmly ahead of the horse.

That is enough really to damn the publicly traded
model for most Open Source companies if you are
honest.  But I would be remiss to ignore the other
strings.  If you are publicly traded you are "on the
map" for press attention.  Any attention is good
attention for advertising purposes, but if your books
are open to the public and you keep having to
guesstimate how much money you will make in a public
arena with your books face up on the table, it makes
life harder than it has to be.  If they can see your
ledger, they can swamp you with FUD, you have to spend
real money fighting.  In a low margin environment,
anything that detracts from your core compentencies is
wasted effort.

There is a reason over 70% of the people in this
country work for small businesses.  Think about it.

In a low profit margin industry (most all established
markets are low-margin by definition), there are three
key factors to staying in business on the macro scale:
agility, flexability, and control of costs.  Those are
marketing terms with concrete meanings.

Agility has to do with how fast you convert a business
plan into action.  If I do not have to answer to a
board of directors and seventeen exchange bodies, I
can do it tomorrow if I have cooperation in the
company.

Flexibility has to do with how fast I can react to
market forces, via lay-offs, hiring, shifiting of
contracts, pay packages, inventory reductions,
increases, etc.  As a small business, my accounting
overhead is between me and the tax man.  I can accept
any loss I can live with as the only profit taker.  If
I need to take a personal loss for a bad decision, and
thereby shield my employees, I can.  If I choose to
reduce my profit to share it with the people that
actually earned it for me, I can.

Control of costs means I have drakonian measures
available in hard times publicly traded companies do
not have, especially in "right-to-work" states.  I
also have the ability to reward performers beyond what
I could do as a publicly traded company.

Take a look at the local companies in the IT sector. 
Name one that is a publicly traded company.

EMCO is a local privately held, locally owned, and
operated company that has braches in Houston, and
California.  they are lean, responsive.  IMHO, it is
not the company it used to be, but it has wandered
from it's family roots as it has grown.  The nice
couple that started it would not have let some of the
people they let go leave the company, and it has
changed.  It is still here, and feeds a lot of local
families though.  Perhaps Ms. Janice has been right. 
It is real hard to argue with success.  Some of the
people that no longer work there were really good
people and very good at what they did, but does the
fact that Gary Lauve no longer runs the PC Shop hurt
or help the company?  Since I no longer work there I
can't say, but I know twenty good men and women that
would not be able to feed their families if EMCO were
not doing OK. More to the point, it is nobody's
business but MS Janice what the ledger looks like. 
She could run that company out of her personal bank
account for ten years without losing sleep.  EMCO is
not her only source of income.  She has the capacity
to weather the lean times, and the ability to
capitilize on opportunities, because she runs a small
business, and she is one smart lady.  (Never, ever
play poker with Janice.)  As far as I know she has
never played poker, but just as someone who has sat
through some negotiating sessions with her (on both
sides of the table), don't do it.  Her eyes have steel
shutters.  She is a fantastic lady, and she is very
much a lady, but have no illusions, she well educated,
and very savy.

Take a look at an Open Source company, Libranet for
instance.  They sell a Debian desktop.  Debian, for
the love of God.  If ever there was a geek's distro,
debian is it.  Debian is free.  Debian is not for
everybody, but it is at the high end of Linux.  John
and Tal make a living programming Unix apps and
providning a really sweet Debian desktop.  No, that is
not an oxymoron.  They are a family shop doing
something they love for a group of people that one can
only describe as dedicated, and they make money doing
it.  They could never make it as an IPO, the over-head
alone would kill the distro.

Which is my point.  Open Source vendors do not have to
starve, but they have to realize that the conglomerate
International Corporations cannot compete in this
arena.  Open Source is about a lot of individuals. 
Loyds of London did not open the United State
frontiers.  They would have if they could have figured
out a way to make money at it.  But the trading posts
and way stations were out of their kin.  Open is
source is about people relating to people, and that is
a Small Business model.

I trade emails every week with people I did not expect
to write back.  You have a problem with webmin, write
the guy, just be sure to try and find an answer on
your own first.  Heck, Peter Jennings personally
answered the email I wrote him congratulating him on
becoming an American citizen.  The Internet has made
the world small enough that the mom and pop shop can
compmpete.  Why give up control for a few bucks.  take
out a loan, issue a bond, take in a partner.  Stock
can be a real stupid way to go.

A lot of people will be looking for Linux shops to
invest in, but if I were a Linux shop, I would sell
them long-term, low-interest bonds, with a premium, a
nice fat premium, maybe even a 108%.


=====
Warmest Regards,

Doug Riddle
http://www.dougriddle.com
http://fossile-project.sourceforge.net/
http://www.libranet.com
-- "Firearms are second only to the Constitution in importance; they are the 
Peoples' Liberty Teeth." - George Washington --


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