> For a non-technologist conference, there was a lot of technologist
> companies making big technologist announcements. I had a great time
> despite having people saying to me before I left, "You're going
> where?". I think a bunch of the geowankers got free tickets at the
> last minute, so gnat may have reversed his "I don't want wank"
> statements. How can anyone not want wank? I hope I get invited again
> next year, and more geowankers get to speak.

I did indeed change my tune.  We were chasing a rapidly developing
mashup world and trying to figure out how to do a Big Budget
Conference with business people and the technologists we know and
love.  We started off thinking "business people want business wank",
but there are dozens of conference offering business wank and
everyone's sick of it.  Business people turned out to really like
meeting the people who were turning things upside down.  I think Where
2.0 ended up as a pretty good mix of technology and business, and I
want to do it like that again this year.

Don't be put off by the marketing copy on the web site.  I'm working
on a version that better represents the mixture of technology and
business, and the reason for putting things on stage.  We're trying to
showcase the projects that are shaking up the
geolocation/mapping/local scenes.  These projects are almost always
from one or more of these worlds:
 * civic action work
 * hackers / geowankers / alpha geeks (hi!)
 * open source
 * startup

They're never from big fat companies with "respect" and "names".  ESRI
is like Microsoft, like any big company, slave to its businss model.
It can't do new things, because new things threaten old things, and it
makes all its money off old things.  (I realize you know this, I'm
stating it so you know that I know it :-)  Putting ESRI on stage to
talk about disruptive innovation would be like putting the MPAA up to
talk about disruptive music distribution models.  There may be other
reasons to put ESRI on stage, but it's highly unlikely to be because
they're genuinely turning the GIS world on its head.

So I want to show the projects that are hurting the old way of doing
things, have some people talk about how things are changing (just to
spell it out), and then leave it to the audience to figure out where
to make the money, or even whether there is money to be made.  I was
talking with Chris Holmes tonight and in conversation came upon that
formulation: we'll show you how the world's changing, you figure out
for yourself where the money is.

So I am definitely open to geowankers.  Ignore what ur-Nat said.  Nat
in early 2006 is saying "bring me your geowankers, your open source
toolkit creators, your huddled Google Maps hackers".  If anyone
reading this is interested in presenting at Where 2.0, getting your
project out to the press (we had NYT, Economist, Wired, and others),
getting in front of business people who are making decisions about
what to use, or even getting in front of VCs and angel investors if
you think that money could help what you're doing.

Nat
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