Sam Lanfranco makes some nice points about profitability as an indicator
and driving force, even for "non-profit" or socially-motivated projects.
I'd like to turn the point around and argue that being profitable, or
the profit motive, is not a good basis for judging the social motivation
or social potential of an activity. In effect, I'd like to challenge the
more-or-less automatic assumption, which I see expressed in many parts
of the NGO and development communities, that a for-profit activity
cannot also have a socially beneficial goal. Of course, many businesses
have no social motivation. However, in our research, we have found that
many of the successful companies in BOP markets have an explicit social
metric or goal as well as a business goal. This is true in large
companies as well as in entrepreneurial start-ups.

I agree that profitability is, in several senses, an important indicator
for many activities--and I think that the profit motive does not
disqualify an entity from also having a social motive.


Allen L. Hammond
Vice President for Innovation & Special Projects
World Resources Institute
10 G Street NE
Washington, DC 20002  USA
V (202) 729-7777 
F (202) 729-7775
[EMAIL PROTECTED]
www.wri.org
www.digitaldividend.org



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