> On 27. Jan 2018, at 10:09, amirouche <[email protected]> wrote: > > Thanks everyone for the feedback! > > I will not reply to every single mail and try to summarize the the whole > thread here. > > Le ven. 26 janv. 2018 à 23:44, Marcel Klehr <[email protected]> a écrit : >> Hey everyone, >> as a long time lurker, tried-it-once-didn't-work user and >> really-like-to-but-don't-have-time developer I must say it's awesome to >> see people motivated to polish the public appearance of the project, >> which is time-consuming and not very product in the short-term, but very >> valuable long-term. The logo is something that has been especially >> bothering me for some time, without me doing anything about it. >> Now, that I see there's interest in a new appearance, an idea for a logo >> hit me that I'd like to share with you guys. It's based on the Guix >> logo, but adds a different touch :) >> https://imgur.com/a/BvmbR >> Cheers everyone, keep up the great work! > > Awesome logo. It is in my plan to experiment with Guix logo. Maybe it's not > necessary anymore... There is one issue that might arise with small size of > this logo. The edges might disappear... We need to test. > > I will contact the person who did the guix logo to get some feedback and ask > them to chime in. > > Re: Martin, tx for link. It raise a good point ie. the logo must be usable > as an icon. The only "rule" I break in the previous iteration is "text > inside the icon". BTW, I considered _refreshing_ the current logo, but I don't > think I am up to the task... > > I reconsidered "text inside the logo". Text inside the logo > will make the font (confortaa) a permanent choice or something like that. > I think that most brands that use text in logo design their own font... > > What makes a good logo with some discussion, based on a search on the web: > > - Good in all size: with little change as possible: for that I think we > must drop "text in logo" and maybe experiment with a 3x3 grid (3 vertices > per 3 vertices grid ie. 9 vertices instead of 16). I used 4x4 to make the > text nicer in the logo and avoid the cross in the logo like suggested in a > thread. Also there is more matter in 4x4 grid to create "networks". > > - Memorable: I think it imply that the logo must be simple. The affiliation > with GNU must be as clear as possible: in this regard, the logo from Marcel > I think is the best. It also vote for using GNU with big letters inside the > name GNUnet. > > - Not too much colors: in this regard the pink + green + blue version > disqualify > itself. > > - It must stand the test of time: that's difficult to forsee but again > the pink + green + blue colors are taken from flat ui color palette. > That is why the logo might seem current and memorable but when fashion > will change the colors and logo will seem old. So, using our own color > palette might be a safer bet. > > Other advices I found on the web are somewhat common sens (no stock art, > no pixelated images, don't copy logos). > > I did not want to explain the idea behind the logo before to avoid spoiling. > The main ideas behind the logo are: > > - Keep the academical / mathy background of the project: that's why it's based > on a square grid and is not free-form. It's also inspired from a Go board. > > - Make it look futuristic: that's why I used metaballs (bubbly nodes) instead > of plain vertex + edges. That said, in Marcel logo the futuristic look is > there. > That is also why I used the flat ui colors because they look futuristic > compared to material design colors. > > - Look different to express that it's an alternative: in this regard > the gray + green version of my logo works best, but I don't know > how much "l33t" GNUnet must look or not. > > I will continue to experiment on logos. Here is the current batch: > https://imgur.com/a/ZOjNU
I like those a lot better. Especially the two with the lowercase gnunet and the choice of colours. Btw, I think you can have text on top/bottom/left/right or even ON the icon when creating the logo. It's just that mixing the text and the icon creates all kinds of problems (especially wrt scaling). > > I am not happy with the current network layout in the logo, which was designed > to make it work in "text in logo" thing. So will rework that. > > Regarding, the wording. My understanding based on the feedback and > taking some > distance is that it's _difficult_ to simplify the message. I guess that is why > marketing is a job in itself... > > IMHO it's not because "ethic" is not fashionable in commercial setting, > that we must avoid it. > > I think we need four things: > > - a new logo > > - tag line: five words sentence to describe the project > > - three or four small sentences to explain further the project features > > - Split the target audience into three categories (user, dev, researcher) > and explain what GNUnet can do for them. > > guix website does a good job https://www.gnu.org/software/guix/ > In terms of webdesign, guix website is particularly good because it avoids > the trap of looking mainstream like ipfs or freenet without falling into > the l33t trap. > > I also find the following websites interesting: > > - https://mediagoblin.org/ > - https://www.gnu.org/software/guile/ > > I will be at guile/guix event before FOSDEM next week if you want to meet > in person, I will be giving a (small) talk about guile-wiredtiger > (a database library). > > Add you name to https://libreplanet.org/wiki/Group:Guix/FOSDEM2018 if you > intend to come because places are limited. > > > _______________________________________________ > GNUnet-developers mailing list > [email protected] > https://lists.gnu.org/mailman/listinfo/gnunet-developers
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