To answer Alicia Wise's query, 6 proposals of positive things from publishers 
that should be encouraged :

Allow systematically and under no condition and at no cost depositing the 
peer-reviewed postprint – either the author's refereed, revised final draft or 
— even better for the Publishers publicity — the publisher's version of record 
in the author's institutional repository.
Remove from authors' contracts the need to sign away their rights and transform 
it into a "non exclusive license" of their rights.
Agree that by default, part of the rights on an article belong to the author's 
Institution if public and/or to the Funding organization, if public.
Reduce significantly (or at least freeze for 5 years) the purchasing cost of 
periodicals, then increase at the real inflation rate, officially measured in 
Western countries (1-3 % per year).
Reduce significantly the number of periodical titles published, aiming for 
excellence and getting rid of the mediocre title which are bundled in 
Elsevier's "Big Deals" and similar "deals" by other publishers. This would 
reduce their monopolistic position.
Reward Institutions for the work provided by reviewers, editors and… authors, 
either directly or indirectly through lower subscription costs.

Bernard Rentier
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