If the question is ‘Is there any evidence showing a correlation between embargo 
length and subscription cancellations?’ then the answer is clearly ‘no’.

If the question is ‘Is there a disconnect between library behaviour and survey 
results?’ then the answer is clearly ‘yes’.

Yes different journals have different usage half-lives and yes journal usage is 
a factor in libraries’ purchasing decisions but nobody has shown any evidence 
that links usage, half-lives, and cancellations.  This despite the ten years of 
experience of setting embargoes that Alicia tells us about - if they evidence 
exists then show it to us.

Let’s remind ourselves of how this discussion started - Danny wrote 'There is 
no evidence that permitting researchers to make a copy of their work available 
in a repository results in journal subscriptions being cancelled. None.’  
Despite Alicia’s intervention that statement still stands.

David



On 21 Oct 2015, at 16:05, Wise, Alicia (ELS-OXF) <[email protected]> wrote:

> Hi there -
> 
> Great to see engagement on this topic which is of shared strategic interest 
> for librarians and publishers!  My original posting was to push back on the 
> idea that there is 'no evidence', and I'm pleased to see acknowledgment that 
> there is evidence and some discussion about whether or not it is sufficient 
> or if more is needed.
> 
> Publishers, including Elsevier, have c. 20 years of usage data and c. 10 
> years of experience of setting embargos and looking at the impact of various 
> sharing behaviors.  We're not guessing or crying wolf or 'ignoring reality' 
> when we set embargo periods.  Some impacts of short embargos can take time to 
> be felt. An interesting perspective on why that might be the cases is 
> implicit in a study the AAP commissioned from Phil Davis.  You can see the 
> full study for yourself at 
> http://publishers.org/sites/default/files/uploads/PSP/journalusagehalflife.pdf
>  but let me quote the first two sentences of the abstract for everyone here:  
> "An analysis of article downloads from 2,812 academic and professional 
> journals published by 13 presses in the sciences, social sciences, and the 
> humanities reveals extensive usage of articles years after publication. 
> Measuring usage half-life - the median age of articles downloaded from a 
> publisher's website - just 3% of journals had a half-lives shorter than 
> 12-months".
> 
> It is also a fact that libraries look at usage figures, and this is one 
> factor in their purchasing decisions.  Why else would services such as 
> COUNTER exist?  See http://www.projectcounter.org/  Again, to quote from the 
> COUNTER website: "Launched in March 2002, COUNTER (Counting Online Usage of 
> Networked Electronic Resources) is an international initiative serving 
> librarians, publishers and intermediaries by setting standards that 
> facilitate the recording and reporting of online usage statistics in a 
> consistent, credible and compatible way.  Later on that page the benefits of 
> COUNTER to librarians and publishers are explained in this way:
> 
> "Librarians are able to compare usage statistics from different vendors; 
> derive useful metrics such as cost-per-use; make better-informed purchasing 
> decisions; plan infrastructure more effectively.
> 
> Publishers and intermediaries are able to: provide data to customers in a 
> format they want; compare the relative usage of different delivery channels; 
> aggregate data for customers using multiple delivery channels; learn more 
> about genuine usage patterns."
> 
> Might these data on usage be leveraged in some way to shed light?  I don't 
> know if someone from COUNTER is on this listserv, but if so would be 
> interested to hear their perspective.
> 
> Anyway, green OA is important for us all and good to see more discussion.  
> There is not a simple interplay between usage and embargo setting and 
> subscription decisions.  A publisher who sets a 6 month embargo period will 
> not necessarily lose subscriptions, or at least not lose them quickly.  There 
> are at least a couple of reasons for this.  First, for exceptional (not 
> typical!) journals a six month embargo can be made to work.  We have around 
> 10 titles with 6 month embargo periods, in really fast moving areas of 
> science where there is a lot of news-breaking content, and we believe these 
> are sustainable (but of course we will continue to monitor and review).  
> Second, the impact on subscriptions can be rather slow - some of the specific 
> examples cited in my original posts are titles that lost their subscriptions 
> over 5 or 10 years and where the publishers with hindsight understood the 
> long term impact of their embargo decisions.
> 
> With kind wishes,
> Alicia
> 
> P.S.  I am struck by how little discussion there has been (at least so far!) 
> on this list about the review of the UK national OA policy implementation 
> which was commissioned by Universities UK on behalf of the Open Access 
> Coordination Group.  It covers both gold and green OA:  
> http://www.universitiesuk.ac.uk/aboutus/whatwedo/PolicyAnalysis/ResearchInnovation/Pages/UUKOpenAccessCoordinationGroup.aspx
> 
> -----Original Message-----
> From: [email protected] [mailto:[email protected]] On Behalf Of 
> Dana Roth
> Sent: 18 October 2015 20:50
> To: Global Open Access List (Successor of AmSci)
> Subject: [GOAL] Re: BLOG: Unlocking Research 'Half-life is half the story'
> 
> There could be a problem trying to extrapolate from unverified data ...
> 
> I suspect that many of the 'freely available after 6 months' journals are 
> either very low cost <$1K/year, non-profit society journals, journals in a 
> larger package, or a combination of these.
> 
> Perhaps David would take a look the 30 titles and provide some additional 
> data?
> 
> Dana L. Roth
> Millikan Library / Caltech 1-32
> 1200 E. California Blvd. Pasadena, CA 91125
> 626-395-6423 fax 626-792-7540
> [email protected]
> http://library.caltech.edu/collections/chemistry.htm
> ________________________________________
> From: [email protected] [[email protected]] on behalf of David 
> Prosser [[email protected]]
> Sent: Sunday, October 18, 2015 5:38 AM
> To: Global Open Access List (Successor of AmSci)
> Subject: [GOAL] Re: ?spam? Re: BLOG: Unlocking Research 'Half-life is half 
> the story'
> 
> It is well known that what people do and what they say they will do can be 
> different.  If you find that real-life behaviour and reported behaviour are 
> different then you have to look at where the problems lie with the surveys.
> 
> There are a number of journals that make papers freely available in less than 
> 12 months.  For example, almost 30 journals hosted by HighWire make papers 
> freely available after 6 months:
> 
> http://highwire.stanford.edu/lists/freeart.dtl
> 
> If it was true that almost half of subscribers will cancel if the embargo is 
> less than 12 months then how are these 6-month journals surviving?  Their 
> subscription base should be massively reduced.  If they really are 
> haemorrhaging subscribers surely we would now about it.
> 
> So we have surveys telling us one thing, reality telling us something else.  
> Alicia would have us focus on the surveys and ignore reality.  I would rather 
> we worked with real behaviour.
> 
> David
> 
> 
> On 16 Oct 2015, at 16:30, Wise, Alicia (ELS-OXF) 
> <[email protected]<mailto:[email protected]>> wrote:
> 
> Hi Danny -
> 
> Publishers support sustainable approaches to Green OA as well as Gold OA - 
> indeed that was the focus of the panel discussion at the STM conference.
> 
> For articles that are published under the subscription business model, when 
> and how they are made available for free (on a wide array of platforms - 
> institutional repositories are one important example of these platforms) does 
> make a difference.  In my experience publishers are both evidence-based and 
> thoughtful about how they set embargo periods and so forth.
> 
> The evidence that is factored into decision-making currently includes:
> 
> 
> 1. Usage Evidence
> 
> 
> 
> In 2014 Phil Davis published a study commissioned by the Association of 
> American Publishers which demonstrates that journal article usage varies 
> widely within and across disciplines, and that only 3% of of journals have 
> half-lives of 12 months or less. Health sciences articles have the shortest 
> median half-life of the journals analyzed, but still more than 50% of health 
> science journals have usage half-lives longer than 24 months. In fields with 
> the longest usage half-lives, including mathematics and the humanities, more 
> than 50% of the journals have usage half-lives longer than 48 months. See 
> http://publishers.org/sites/default/files/uploads/PSP/journalusagehalflife.pdf
> 
> 
> 
> 2. Evidence for the link between embargos, usage and cancellations
> 
> 
> 
> A 2012 study by ALPSP was a simple one-question survey: "If the (majority of) 
> content of research journals was freely available within 6 months of 
> publication, would you continue to subscribe?" The results "indicate that 
> only 56% of those subscribing to journals in the STM field would definitely 
> continue to subscribe. In AHSS, this drops to just 35%. See 
> http://www.alpsp.org/ebusiness/AboutALPSP/ALPSPStatements/Statementdetails.aspx?ID=407
>   This 2012 study builds on earlier, more nuanced, studies undertaken for 
> ALPSP in 2009 and 2006. The 2009 ALPSP study (see the next to last bullet) 
> found that "overall usage" is the prime factor that librarians use in making 
> cancellation decisions. The 2006 ALPSP study (see points 7 and 8) found that 
> "the length of any embargo" would be the most important factor in making 
> cancellation decisions.
> 
> 
> 
> A 2006 PRC study (see pages 1-3) shows that a significant number of 
> librarians are likely to substitute green OA materials for subscribed 
> resources, given certain levels of reliability, peer review and currency of 
> the information available. With a 24 month embargo, 50% of librarians would 
> use the green OA material over paying for subscriptions, and 70% would use 
> the green OA material if it is available after 6 months. See 
> http://publishingresearchconsortium.com/index.php/115-prc-projects/research-reports/self-archiving-and-journal-subscriptions-research-report/145-self-archiving-and-journal-subscriptions-co-existence-or-competition-an-international-survey-of-librarians-preferences
> 
> 
> 
> 3. Experiences of other journals
> 
> 
> 
> For example, the Journal of Clinical Investigation which went open access 
> with a 0 month embargo in 1996 and lost c. 40% of institutional subscriptions 
> over time. The journal was forced to return to the subscription model in 
> 2009, see http://scholarlykitchen.sspnet.org/2009/02/26/end-of-free-access/  
> Other examples that spring to mind are the Annals of Mathematics, the Journal 
> of Dental Research, the American Journal of Pathology, and Genetics.
> 
> With kind wishes,
> Alicia
> 
> Dr Alicia Wise
> Director of Access and Policy
> Elsevier I The Boulevard I Langford Lane I Kidlington I Oxford I OX5 1GB
> M: +44 (0) 7823 536 826 I E: [email protected]<mailto:[email protected]>
> Twitter: @wisealic
> 
> 
> From: [email protected]<mailto:[email protected]> 
> [mailto:[email protected]] On Behalf Of Danny Kingsley
> Sent: 16 October 2015 12:29
> To: [email protected]<mailto:[email protected]>
> Subject: [GOAL] BLOG: Unlocking Research 'Half-life is half the story'
> 
> <apologies for cross posting>
> 
> Hello all,
> 
> You may be interested in the latest Unlocking Research blog: 'Half-life is 
> half the story' https://unlockingresearch.blog.lib.cam.ac.uk/?p=331
> 
> <snip>
> 
> 
> 
> This week the STM Frankfurt 
> Conference<http://www.stm-assoc.org/events/frankfurt-conference-2015/> was 
> told that a shift away from gold Open Access towards green would mean some 
> publishers would not be 'viable' according to a story in The 
> Bookseller<http://www.thebookseller.com/news/green-oa-will-hit-publishers-314667>.
>  The argument was that support for green OA in the US and China would mean 
> some publishers will collapse and the community will 'regret it'.
> 
> It is not surprising that the publishing industry is worried about a move 
> away from gold OA policies. They have proved extraordinarily lucrative in the 
> UK with Wiley and Elsevier each pocketing an extra £2 
> million<https://www.timeshighereducation.co.uk/news/publishers-share-10m-in-apc-payments/2019685.article>
>  thanks to the RCUK block grant funds to support the RCUK policy on Open 
> Access<http://www.rcuk.ac.uk/research/openaccess/>.
> 
> But let's get something straight. There is no evidence that permitting 
> researchers to make a copy of their work available in a repository results in 
> journal subscriptions being cancelled. None.
> </snip>
> 
> --
> 
> Dr Danny Kingsley
> 
> Head of Scholarly Communications
> 
> Cambridge University Library
> 
> West Road, Cambridge CB39DR
> 
> P: +44 (0) 1223 747 437
> 
> M: +44 (0) 7711 500 564
> 
> E: [email protected]<mailto:[email protected]>
> 
> T: @dannykay68
> 
> ORCID iD: 0000-0002-3636-5939
> 
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