hi Lisa,

Thanks for the question.

If one individual author, institution, or funder looks at the publisher's 
website and sees a price (list price), but do not know that others do not pay 
that price, that is a lack of transparency.

This is similar to going to buy a car and thinking the sticker price is the 
price, not knowing that negotiation is common or how much to ask for. The savvy 
buyer (perhaps a rich person who buys lots of cars) may pay less and/or get 
more options than the non-savvy buyer.

If publishers are negotiating pricing with institutions and funders, and list 
price is the starting point for negotiations, this is an incentive to increase 
the list price for the next negotiation. For example, double the price so you 
can offer the next group buyer a 50% discount. The early bird institution / 
funder can argue for historical funding to keep prices down but newer entrants 
are stuck at a higher historical basis. OpenAPC does help in making what people 
pay open, assuming that downstream negotiators are aware of this. Publishers 
have no incentive to educate on this point.

These kinds of strategies were and probably still are used for subscriptions, 
and are not unique to publishing.

This is understandable, but the result is a non-transparent market that seems 
likely to continue the dysfunctional elements of the subscriptions market into 
OA.

List members who feel they do not have the background to understand things like 
business and nonprofit approaches to pricing strategy probably know more than 
they realize.

Some common real-world examples:

When you sell a house or a car, you will probably seek the highest price you 
can, what the market will bear. This is the same strategy Elsevier uses when 
they quote you the highest price they think you will pay, or MDPI charges the 
highest APC they think authors will pay. In any of these cases, the seller may 
start with a high quote as it is easy to reduce the price but very difficult to 
increase it after a low initial offer.

When a government funds a public university on the basis of the number of FTE 
students, on the assumption that it cost x amount to provide an education, that 
is cost-based budgeting. Similarly, if a research institution receives x annual 
funding (from a government or philanthropic institution), on the assumption 
that this will accomplish certain research goals, that is cost-based budgeting.

In scholarly publishing, buyers (libraries, institutions, funders) tend to be 
under cost-based budgeting while commercial publishers (subscriptions or OA) 
work under market conditions. This is a fundamental conflict that led to 
dysfunction in the subscriptions market (serials crisis) and may do the same in 
OA, assuming commercial market-oriented publishers.

Potential remedies include non-commercial approaches such as library hosted 
publishing services and modest cost-based journal subsidies, and institutional 
open access archives and new services based on them.

best,

Dr. Heather Morrison
Associate Professor, School of Information Studies, University of Ottawa
Professeur Agrégé, École des Sciences de l'Information, Université d'Ottawa
Principal Investigator, Sustaining the Knowledge Commons, a SSHRC Insight 
Project
sustainingknowledgecommons.org
heather.morri...@uottawa.ca
https://uniweb.uottawa.ca/?lang=en#/members/706
[On research sabbatical July 1, 2019 - June 30, 2020]
________________________________
From: goal-boun...@eprints.org <goal-boun...@eprints.org> on behalf of Lisa 
Hinchliffe <lisalibrar...@gmail.com>
Sent: Wednesday, September 4, 2019 10:51:10 AM
To: Global Open Access List (Successor of AmSci) <goal@eprints.org>
Subject: Re: [GOAL] How to manage APC waivers and discounts

Attention : courriel externe | external email
Heather, can you explain a bit your claim that different people paying 
different prices means the market isn't transparent? Is that inherently 
non-transparent? Or, are you suggesting the issue is that it isn't publicly 
known what the different prices are? Lisa
___

Lisa Janicke Hinchliffe
lisalibrar...@gmail.com<mailto:lisalibrar...@gmail.com>





On Wed, Sep 4, 2019 at 9:37 AM Heather Morrison 
<heather.morri...@uottawa.ca<mailto:heather.morri...@uottawa.ca>> wrote:
Dirk says with respect to OpenAPCs: "the real costs for academic institutions 
and funders...deviate from list prices for various reasons".

If correct, as I assume it is, this is not a transparent market. For example, I 
assume this means authors who are not covered by institutions or funders are 
expected to pay list price (unless they negotiate an individual waiver), and 
different institutions and funders pay different prices for the same service, 
based on their ability to negotiate.

The information on a publisher's website gives the list price and often has a 
waiver of 50% for authors from low to middle income countries. Is this half of 
a price that no one in the richest institutions actually pays? Is it sometimes 
more than a rich institution actually pays for one of its authors?

best,

Dr. Heather Morrison
Associate Professor, School of Information Studies, University of Ottawa
Professeur Agrégé, École des Sciences de l'Information, Université d'Ottawa
Principal Investigator, Sustaining the Knowledge Commons, a SSHRC Insight 
Project
sustainingknowledgecommons.org<http://sustainingknowledgecommons.org>
heather.morri...@uottawa.ca<mailto:heather.morri...@uottawa.ca>
https://uniweb.uottawa.ca/?lang=en#/members/706
[On research sabbatical July 1, 2019 - June 30, 2020]
________________________________
From: goal-boun...@eprints.org<mailto:goal-boun...@eprints.org> 
<goal-boun...@eprints.org<mailto:goal-boun...@eprints.org>> on behalf of 
Pieper, Dirk <dirk.pie...@uni-bielefeld.de<mailto:dirk.pie...@uni-bielefeld.de>>
Sent: Wednesday, September 4, 2019 4:30:09 AM
To: Global Open Access List (Successor of AmSci) 
<goal@eprints.org<mailto:goal@eprints.org>>
Subject: Re: [GOAL] How to manage APC waivers and discounts

Attention : courriel externe | external email

Dear Heather,



thank you, I fully agree. Just some additional remarks:



The monitoring of publishers list prices is very important, the approach of 
OpenAPC is to monitor the real costs per article for academic institutions and 
funders, which deviate from list prices for various reasons. Both ways should 
be regarded as complementary.



I also see the biggest challenge at the moment in creating the above mentioned 
cost transparency for articles within transformative agreements, especially if 
they are mixed up with costs for reading access and when historical 
subscription expenditures of consortia and participating institutions are 
involved. APCs and so called PAR fees are different of course but in the end 
they both put a price tag on an OA article. Funders and academic institutions 
then can make their decisions, which way of OA transition or which publishers 
they can support with public money within their limited budgets.



Leaving out authors is always a mess. I remember editors in our university, who 
could not read their own journals, because we as a library were not able to pay 
the license for reading …



Best,

Dirk







Von: goal-boun...@eprints.org<mailto:goal-boun...@eprints.org> 
[mailto:goal-boun...@eprints.org<mailto:goal-boun...@eprints.org>] Im Auftrag 
von Heather Morrison
Gesendet: Dienstag, 3. September 2019 21:07
An: Global Open Access List (Successor of AmSci) 
<goal@eprints.org<mailto:goal@eprints.org>>
Betreff: Re: [GOAL] How to manage APC waivers and discounts



Every model for transitioning to open access has its advantages and 
disadvantages.



One of the potential benefits of the article processing charge method is 
transparency, which in theory could lead to more price and cost sensibility as 
Dirk describes. I was more optimistic about this potential in the past than I 
am today. OA journals and publishers' websites are full of information about 
APCs being paid for by institutions, funders, not out of authors' pockets. If 
funders pay for APCs, the cost may be transparent to authors and universities, 
but who pays attention when someone else is paying? In the transformative 
(subscriptions + open access) deals, APCs are no more transparent than 
subscriptions, and based on my prior experience negotiating licensing deals, 
these combined deals may make both the subscriptions and the APC costs more 
obscure, because ultimately, buyers and sellers of big deals are agreeing on a 
bundled price rather than a cost structure, never mind a transparent cost 
structure. Such deals have a strong potential to alter the APC market, because 
low APCs might seem to publishers as a weakness in negotiating. Also, for 
traditional scholarly publishers who have extensive back lists of works for 
which they own copyright (a major financial asset), the best case scenario is 
complete failure of the open access movement. New publishers who rely on APCs 
(e.g. PLOS, Hindawi, MDPI) have incentive to transform the entire system, but 
not traditional highly profitable publishers like SpringerNature and Elsevier.



One of the strong drawbacks of APC is leaving out authors who cannot afford the 
fees. This is not just authors in low income countries. As Peter Murray-Rust 
helpfully pointed out recently, active retiree scholars like PMR do not have 
funding for APCs, either. This is also likely to be true of emerging scholars 
in the developed world who are in the process of trying to establish a career. 
Even if every university and research institution covered APCs for regular 
full-time researchers, it is unlikely that future such researchers would be 
covered.



Another reason to be cautious about the potential of APC to achieve cost and 
pricing stability is that whether this will happen or whether we will see a 
continuation of the decades-old inelastic market for scholarly publishing in an 
open access market remains to be seen. Will authors see the cost and seek 
cost-effective publishing solutions? Or, will the underlying dynamic behind the 
inelastic market - "must purchase / subscribe" simply shift to 
"must-publish-in"?



To date, based on our longitudinal APC study, while there is not enough data to 
draw firm conclusions, there is enough evidence of transitioning the inelastic 
market into APCs to warrant concern. As we have reported in the past few years, 
price increases that are far beyond inflationary levels, applied to already 
substantial prices, have been observed among both traditional-transitioning and 
new OA-only publishers.



Select examples:



SpringerOpen 2018/2019: 8% increase in average APC; 36% of journals, the ones 
with the highest volumes, increased in price at rates from double the inflation 
rate to double the price.

https://sustainingknowledgecommons.org/2019/08/13/springeropen-pricing-trends-2018-2019/



Frontiers 2018/2019: while the average APC increase is only 3%, 40% of 
Frontiers journals increased in price from 2018/2019 by 18% - 31% (the EU 
inflation rate is below 2% for this time frame).

https://sustainingknowledgecommons.org/2019/04/30/frontiers-in-2019-3-increase-in-average-apc/



MDPI 2018/2019: "In brief: MDPI has increased prices, in many cases quite 
substantially (some prices have more than tripled). Even more price increases 
are anticipated in July 2019, which will have the effect of doubling the 
average APC and tripling the most common APC. Unlike other publishers’ 
practices, there are no price decreases".  
https://sustainingknowledgecommons.org/2019/02/13/mdpi-2019-price-increases-some-hefty-and-more-coming-in-july/



Kudos to Dr. Franck Vasquez, MDPI's CEO, for open discussion about similar 
price increases in 2018. The key takeaway I was hoping for in the case of new 
APC based publishers like MDPI is an understanding that this kind of price 
increases (market-based pricing) is not compatible with budgets of payers 
(libraries, universities and funding agencies' budgets are based on costs and 
resource availability). This fundamental conflict seems very likely to drive an 
inelastic, unsustainable APC market. However, after this open, transparent 
conversation, here we are again in 2019 with new OA publishers pursuing exactly 
the same pricing strategy.



To conclude, while my team spends a lot of time studying APC trends, this does 
not imply endorsement of the method. In the past, I advocated for APCs as a way 
to introduce transparency and competition into the market. Today, I urge 
caution and strongly encourage consideration of other models. For example, 
direct subsidy models such as providing infrastructure for publishing and 
archives at the university or research organization and supporting editorial 
work (e.g. modest subsidy to pay for support staff) is much more efficient than 
APC, which is in effect an indirect subsidy model. If transparency is sought, 
universities and funding agencies, at least in my part of the world, have a 
solid reputation for seeking accountability for every cost incurred.



best,



Dr. Heather Morrison

Associate Professor, School of Information Studies, University of Ottawa

Professeur Agrégé, École des Sciences de l'Information, Université d'Ottawa

Principal Investigator, Sustaining the Knowledge Commons, a SSHRC Insight 
Project

sustainingknowledgecommons.org<http://sustainingknowledgecommons.org>

heather.morri...@uottawa.ca<mailto:heather.morri...@uottawa.ca>

https://uniweb.uottawa.ca/?lang=en#/members/706

[On research sabbatical July 1, 2019 - June 30, 2020]



________________________________

From: goal-boun...@eprints.org<mailto:goal-boun...@eprints.org> 
<goal-boun...@eprints.org<mailto:goal-boun...@eprints.org>> on behalf of 
Pieper, Dirk <dirk.pie...@uni-bielefeld.de<mailto:dirk.pie...@uni-bielefeld.de>>
Sent: Monday, September 2, 2019 4:00 AM
To: Global Open Access List (Successor of AmSci) 
<goal@eprints.org<mailto:goal@eprints.org>>
Subject: Re: [GOAL] How to manage APC waivers and discounts



Attention : courriel externe | external email

Dear all,



(a)    even in “richer” countries it is necessary to reduce APC prices because 
of limited budgets of academic institutions and funder policies. In many cases 
authors and libraries are successful to get reduced APCs from publishers

(b)   I agree that APCs are in most cases not related to the costs of producing 
an article, but they indicate the costs for institutions or authors to publish 
OA in journals with certain publishers. That is a progress compared to the 
subscription system, because this is slowly leading to more price and cost 
sensibility. That is why I like APCs :)) …



Best,

Dirk









Von: goal-boun...@eprints.org<mailto:goal-boun...@eprints.org> 
[mailto:goal-boun...@eprints.org] Im Auftrag von Peter Murray-Rust
Gesendet: Samstag, 31. August 2019 17:18
An: Global Open Access List (Successor of AmSci) 
<goal@eprints.org<mailto:goal@eprints.org>>
Cc: wam...@list.nih.gov<mailto:wam...@list.nih.gov>; 
radicalopenacc...@jiscmail.ac.uk<mailto:radicalopenacc...@jiscmail.ac.uk>; 
scholcomm <scholc...@lists.ala.org<mailto:scholc...@lists.ala.org>>
Betreff: Re: [GOAL] How to manage APC waivers and discounts



Thank you Chris,

I feel exactly as you do, maybe more. This is wrong on several counts.



(a) as you say it requires the underprivileged (the "scholarly poor") to beg. 
Some journals give lower prices for World Bank LMIC countries - but often 
Brasil and India are classified as high-income. Even reducing the price to half 
is impossible for many countries.



(b) the APC is NOT cost-related (see another post form me about DEAL). DEAL 
pays Springer the price of an article (2750 E) whereas the cost of processing 
is ca 400 E (Grossman and Brembs, 2019)

Costs are almost never transparent, therefore cause prices to be whatever the 
publisher can get away with. This adds another layer of injustice.



I am affected by the APCs. I am on the board of two journals and being retired 
have to pay and APC myself. I feel diminished if I have to ask to get a waiver, 
and in any case it looks very unethical to gve waivers to the board. I 
therefore cannot publish in the journals that I give my time freely to.

The system is now completely out of date. Many places and organizations CAN run 
platinum journals (no fee open to all). It's more ethical equitable and makes 
knowledge fully available.

70% of climate papers are behind paywalls. Making a no-fee publish system is 
the only way to get the knowledge flowing. My software can read 10000 papers in 
a morning, but the broken societal system prevents that.



P.





On Sat, Aug 31, 2019 at 2:17 PM Chris Zielinski 
<ch...@chriszielinski.com<mailto:ch...@chriszielinski.com>> wrote:

(Apologies for cross-posting)



This is to raise a question about how editors of Open Access journals that 
demand an article processing charge (APC) should deal with discounts for 
non-institutional authors or those from poorer countries.



The offering of substantial APC waivers to authors from specific countries or 
to researchers with financial constraints in specific cases is familiar. My 
question relates to the way in which such discounts are offered.



Usually, a researcher needs to assert or demonstrate his/her inability to pay 
the APC before getting relief. The problem is that obliging researcher to 
request a lower or zero APC feels a bit like inviting them to beg – and the 
result often seems to depend on the benevolence and good humour of the editor, 
responding on an individual, case-by-case basis, rather than by applying some 
pre-established rule.



This is surely not good enough. It can’t be correct and ethical scientific 
practice to require unsupported authors to face the embarrassment of having to 
turn out their pockets and demonstrate the holes in their socks before they get 
a discount.



Any views on this? Should there be a norm among OA journals that each should 
adopt a standardized system to determine APC charges (ranging from 0 to the 
full APC, depending on an explicit list of circumstances), avoiding the need 
for any negotiation?



Best,



Chris



Chris Zielinski
ch...@chriszielinski.com<mailto:ch...@chriszielinski.com>
Blogs: http://ziggytheblue.wordpress.com and http://ziggytheblue.tumblr.com
Research publications: http://www.researchgate.net

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--

"I always retain copyright in my papers, and nothing in any contract I sign 
with any publisher will override that fact. You should do the same".



Peter Murray-Rust
Reader Emeritus in Molecular Informatics
Unilever Centre, Dept. Of Chemistry
University of Cambridge
CB2 1EW, UK
+44-1223-763069

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