It all seems to come down to the interpretation of the TOU which are
rather obscure and refer to a number of disjointed documents.

In the "Permission Guidelines for Google Maps and Google
Earth" (http://www.google.com/permissions/geoguidelines.html)  they
first define "Fair Use" and then state:

"Please do not request that we interpret whether your use of Content
is a fair use. Google cannot tell you if your use of Content from our
products would be a fair use or would be considered fair dealing;
these are legal analyses that depend on all of the specific facts of
your proposed use. We suggest you speak with an attorney if you have
questions regarding fair use of copyrighted works."

further along in this document they then give the following
restrictions:

"Specific Use Cases
-------------------------------------
All uses of Google Maps and Google Earth and Content MUST provide
attribution to Google and our suppliers. In no circumstance do we
approve of any use of Content without proper attribution. Requests for
exceptions will not be answered.
...
Web/Software
------------------------------------
...
Offline Use: You may not scrape or otherwise export Content from
Google Maps or Earth or save it for offline use.
...
Print
------------------------------------
...
General guidelines for print use: Google Earth and Maps are geography
exploration tools, and are not to be used to extract Content for
derivative uses that do not relate to the products. ... as a rule you
may not use this Content in print unless you are specifically making
use of a distinctive aspect of our products. As always, you must
follow the attribution guidelines as described above. Distinctive
aspects include, but are not limited to:
...
Satellite with labels (sometimes known as "hybrid") maps (example). (A
standard satellite view (example) is not distinctive.) "

I have never altered the attribution and where I include images in
reports only use the hybrid image with an encoded polyline so image is
as it comes from Google.

The question now is: Are you only allowed to print paper copies? Is
printing to PDF considered saving for offline use? Does my usage fall
under "Fair Use"?

Until I can get some clarity on this I have, for now, removed the
Google images from the PDF reports and they are only available on the
HTML reports. It does not seem like Google will be making a ruling on
this, but at the same time it is unlikely that they would increase the
quota unless one is paying for the Premier service.

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