Winston,

Hey there.  Nice changes to the policy.  Just a few questions.  Not sure
you can answer all of them.

Should the privacy policy have a nice link to show a user how to opt-out
of getting these location specific notifications?

How does the privacy policy change for Android?  Last I heard they had
the idea of using the Android Notification area.  If so, it is much more
in your face and probably requires a lot more buy off and thinking about
user impact.

Doug


On 3/27/13 5:38 PM, Winston Bowden wrote:
> Hello,
> 
> I’d like to make you aware of a new feature the engagement team is working on 
> and request feedback on proposed updates to the privacy policy. 
> 
> The feature will allow us to provide users with a snippet (a message on their 
> Firefox home page) based on the country they’re in. We’ve worked with several 
> Mozilla departments to develop this feature.  Privacy, legal, product, web 
> dev, security and IT have provided valuable feedback to ensure this was 
> implemented in a way that maximizes the user value.
> 
> What is the snippet?
> If you haven’t changed your start page on Firefox desktop, you’ll see an icon 
> and a few lines of copy underneath the search box.  We call these messages 
> snippets.  Snippets are a feature of the Firefox start page that provide 
> users with timely and relevant information on how to get more out of their 
> Firefox experience. 
> 
> How is the snippet changing?
> Currently there isn’t a reliable way to communicate with ours users based on 
> their country.  For instance, if we need to rally around an important cause 
> in Brazil, we don’t have the ability to reach out to those users.  The 
> current system can send a message based on build (channel +  language), but 
> builds reach users around the world rather than a specific country. 
> 
> Here are some specific use cases where this service will be used:
> 
> Community:
> We’ll now be able to broaden our community base in countries by announcing 
> regional Mozilla events or opportunities to get involved with the project.  
> If we’re holding a special event in Brazil, we’ll be able to alert that user 
> base quickly and easily.
>  
> Policy:
> If and when Mozilla needs to rally against legislation like SOPA in countries 
> outside of the U.S., we’ll have the ability to reach the users that will be 
> impacted and exclude those who aren’t.
>  
> Firefox OS:
> With the launch of Firefox OS and Marketplace, there are many opportunities 
> to provide users with content that is relevant to their region.  For example, 
> as phones become available in certain countries, we’ll have the ability to 
> inform those users. 
> 
> What’s the technical change?
> Currently, snippets are delivered based on the build (channel + language) the 
> user has downloaded.   This can be problematic if we’re trying to talk to 
> users in a specific region or country.  For example, if you’re on the en-us 
> build in Japan, you’re going to see the EN snippets.   We’re limited in terms 
> of delivering relevant content and information to our user base.
> 
> How it will work:
> 
> - Mozilla will use a geo location service that is internally hosted.  We 
> purchased a license to a database and serve it from Mozilla servers using a 
> custom service we’re developing.  The database is specifically designed to 
> return the country of origin for a given IP address.
> 
> - Once a month, when the user opens the about:home page, Firefox desktop will 
> send the browser’s IP address to this internal service, and the service will 
> return the name of the country the user is located in.  The browser will 
> store the country name in localStorage.  Note that it is the actual country 
> name that is being stored – NOT the IP address.  The IP address is not stored 
> after country is established on either the client or server. 
> 
> This is a privacy friendly implementation:
> 
> - Mozilla does not store the country location of a user to provide this 
> feature
> - IP addresses are collected as a part of standard web connections. The 
> country information is maintained in HTML5 localStorage on the user’s 
> Firefox. The result of a lookup – a particular IP and country – are not 
> stored in the same place, ever.
> - We will be updating our privacy policy.  Proposed changes are included 
> below for your comments.
> - If users change their default homepage, the snippet service, including this 
> function, will be disabled.  
> 
> We’ll be updating the section dealing with snippets to:
> 
> Our proposal for updating the privacy policy:
> 
> --------------------
> 
> Firefox's default home page (<about:home>) loads snippets of info that we 
> think will be useful to you. Snippets are designed to provide you with timely 
> and relevant information on how to get more out of your Firefox experience. 
> You can see them right below the search bar.
> 
> Once per day, Firefox gets new snippets from Mozilla. Whenever you see a 
> snippet, that snippet makes a request to Mozilla, so that we can count how 
> often snippets are viewed.  This request to Mozilla sends the name of the 
> snippet and is securely transmitted over HTTPS. Aside from this and standard 
> log data collected as a part of any web request, snippets in Firefox does not 
> send other information to Mozilla.
> 
> To help display relevant snippets, your Firefox browser sends Mozilla a 
> monthly request to resolve your location at a country level using your IP 
> address. We then send that country level information back to your Firefox 
> browser, where it's stored in HTML local storage. Your Firefox browser (not 
> our web servers) will then pick snippets to show you based on the locally 
> stored country information.
> 
> Aside from providing you with the snippets service, we use the information 
> from these requests to estimate what fraction of Firefox users click on each 
> snippet, and we break down this info into general categories like Firefox 
> version and geographic area. We will not use any of the information in this 
> request to attempt to identify you or your activity anywhere else online, and 
> we aggregate the info we receive into these general categories as soon as is 
> practical.
>  
> You can turn off Snippets by following the instructions here: 
> https://support.mozilla.org/en-US/kb/How%20to%20set%20the%20home%20page. 
> 
> --------------------
> 
> Thanks for your feedback-
> Winston Bowden
> 

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