Hi folks
I've got two messages on this topic. The first is the question of why a
"million mozillians." In this one I want to address the concerns were
making a definition to get to a number, and that the idea is
self-servicing. The second msg will be a follow up to my post with the
diagram.
First, why are we talking about "a million mozillians?" "A Million
Mozillians" is a way of making the activity "Empower Communities"
concrete. I see this as a fundamental, absolute requirement for
Mozilla. A big part of a long-term legacy, as well as important to the
success of our product initiatives. Done right, communities of people
who identify with the Mozilla mission, are committed and capable of
making it real, can be a bigger legacy than any particular product.
(I spoke about this in a bit more detail in the 2013 summit opening talk
-- https://air.mozilla.org/nature-of-mozilla/ -- at about 28:20 into
it.) I also see the best way for Mozilla to empower communities is to
build a joined effort between paid contributors and volunteer
contributors in our core work. That means that building products,
teaching, learning and empowering communities are deeply intertwined.
"Enable communities" is a key pillar of what we do, but it is a bit
abstract. "A Million Mozillians" is one approach to start to make it
concrete and real. What would it look like if Mozilla continues to be
successful in empowering communities? One criteria of success is that
more people -- hopefully *many* more people would identify with the
Mozilla mission and would say "yes, I want that. Count me in." Maybe a
million. Maybe many millions -- Mark Surman is fond of the Girl Scouts
and Boy Scouts / Guides example.
Some portion of those people will be deeply engaged, becoming part of
the core team. Many more will be more loosely engaged. We want to
inspire and empower more people to identify and support the mozilla
mission *at all levels." Imagine if 1/10 of our user base became aware
of our mission, identified with it, and responded to one call of action
per year. That brings new possibilities. And imagine if we are able to
increase understanding, involvement and capabilities across all levels
of Mozilla's activities. That's the goal.
So I think of "a Million Mozillians" as a way to make that goal
concrete, to aim for something ambitious, and to help us organize to
make this real.
"A Million Mozillians" does raise the question of who is a mozillian.
I'll put my thoughts on that question in the next msg, to keep the
topics separate.
mitchell
On 12/4/13 9:11 PM, [email protected] wrote:
A single
"yes/no" decision -- yes, you're a mozillian, or "no, you're not" can't
capture all of this well.
I think this is a good way to frame this. We are moving a binary yes/no
application of the definition to something that can be applied in a graduated
way.
I'm not so sure each and every category or word is correct, but I'm
pretty convinced that something like this would help us.
It's really interesting to see your drawing and I agree that working on these
categories is the next step in the discussion.
There's going to be a group exercise on the levels and names of Mozillian at
the Community Builders event next week and we'll report back about what comes
out of that.
Thanks,
David
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