Hi all,

Let's be perfectly clear here: the decision to integrate (and continue
shipping) Pocket in Firefox did not, and does not, have anything to do with
money. I can understand how people can fear the worst, so I'd like to set
the record straight as much as I can.

On Thu, Dec 17, 2015 at 4:08 PM, Benjamin Kerensa <[email protected]>
wrote:

> Would you agree though that while you were not paid to integrate
> that it was probably known that there was a revenue sharing deal
> going into this and that roughly translates to incentivizing
> the integration?
>

Frankly, I don't know if revenue sharing was widely discussed, but I would
be somewhat surprised.  I know that the focus of the Firefox team was
entirely on getting a great feature into the product, and the idea to
bundle Pocket instead of Reading List came from that product team.  That we
negotiated a revenue sharing arrangement was more about getting to share in
what a for-profit entity would potentially gain from inclusion.  (Much like
our various search deals!)  It wasn't a priority or driving factor at all.

I'm sure someone on the Firefox Team didn't wake up one morning
> and say "Great Scotts we are missing Pocket in Firefox!" and AFAIK
> this was not on any long term roadmap.
>

If you look at the history (as Adam just linked), we'd been working on
Reading List as a Firefox feature/service for months, with various pieces
landed across products and deployed on our infrastructure, even shipped in
a beta.  There was considerable research that suggested that this was a
core use-case for browser users that we were not meeting ourselves, which
is why we were making significant investments into the feature.  The
decision to partner with Pocket instead of building our own service was a
shift in strategy, based on the belief that they offered a significantly
better feature and service than we were going to be able to deliver in a
timely fashion, and (as a bonus) at significantly less cost to Mozilla.

So I can only assume that this was a money versus something that
> Mozilla that users wanted.


Even if your other assumptions were correct, revenue sharing requires
generating revenue, which really requires a lot of usage (especially in a
freemium business model like Pocket's).  If users didn't want the feature,
it'd be silly to ship it, let alone try to profit from it after the cost of
making the deal, building, shipping and promoting the product, and
maintaining the code long term.  The _only_ way for us to even
theoretically profit from an integration like this is for it to be
successful with users, which means we have to give users something they
want and need.

Happily, we're actually doing all of this for the right reasons, and with
no revenue pressure.

-- Mike
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