>> Our division has done what you propose.  We had an information
>> evening at
>> PoW hospital one evening.  Every specialist in our area was invited to
>> attend.  Large number did not bother.  The ones that did listened to
>> various
>> of GP's complaints / wish lists (incl. electronic messaging) & vice
>> versa.
>> It is now many months later.  Success rate (ie. increased number of
>> specialist using E-mail for correspondance)= 0% (zero %).  
>
>
> John Mac obviously believes this will all happen without assistance,
> and he may be right in some cases. Divisions, on the other hand have
> to be accountable for our time and activities to our funding body, DoHA. 


My Division (MPDGP) now has 274 Argus users. 

This has been done without any local IT assistance -
our Division has never employed or subcontracted an
IT guy.   The  installations and configurations have been
done remotely by Argus techies. 

The Division has only been involved with promotion ...

How not to promote is to have an information evening
of GP's complaints/ wish lists/ moans & groans.  Think
of leadership more akin to Napoleon, Caesar, Horatio
Nelson.  Hold a "Launch" with bugle fanfare and
professional presentation of the benefits of implementing
secure communication. 

Keep it simple -
"it's here, it works, it's free", 
"come, see, conquer",
"fill in this registration of interest sheet, and it will happen". 

Follow up with GP newsletter articles containing the same
simple messages (using graphic images and text).  Also include
short articles with Argus tips, eg:
a) add to the bottom of your letter template that you now use
Argus, see  http://www.argusconnect.com.au
b) in your (EHR) addressbook, put an asterisk* after the name
of Argus users, so that you immediately know who is an argus
user when you write/address your letters.

It can be done.

John Mac
(The 2 most powerful words in the language - "I can")
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