John

Over the last 10 years I tried the personal approach.  Asking specialists I
use, to use electronic communications.  I spoke to each one personally.  2
practices immediately said yes.  The others took another year or so of
asking. The rest - in the too hard basket.

We have sent letters (our division), published articles in our newsletters
(a few specialsts phoned to get more informastion about electronic messaging
after reading these articles, but then nothing further happened).  In
desperation we then decided to have this evening of talking .

Some-one recommended we only use specialists that will comply with our
wishes.  I only use specialists I believe that are excellent.  Unfortunately
most of them won't use electronic messagng.  I won't support an inferior
specialist just because he / she uses electronic messaging.

Years ago I even offered to send specialist free floppies to type my
corespondence on it rather, than on paper.  Nobody took up the offer.

Cedric





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How not to promote is to have an information evening
of GP's complaints/ wish lists/ moans & groans.  Think
of leadership more akin to Napoleon, Caesar, Horatio
Nelson.  Hold a "Launch" with bugle fanfare and
professional presentation of the benefits of implementing secure
communication. 

Keep it simple -
"it's here, it works, it's free", 
"come, see, conquer",
"fill in this registration of interest sheet, and it will happen". 

Follow up with GP newsletter articles containing the same simple messages
(using graphic images and text).  Also include short articles with Argus
tips, eg:
a) add to the bottom of your letter template that you now use Argus, see
http://www.argusconnect.com.au
b) in your (EHR) addressbook, put an asterisk* after the name of Argus
users, so that you immediately know who is an argus user when you
write/address your letters.

It can be done.

John Mac
(The 2 most powerful words in the language - "I can")
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