One reason for the frustrating mis-matches between story details and cover in 
the mass market genre fiction industry is that cover art is much more about 
conveying "brand" and sub-genre information than intended to be illustration.  
The idea is to build a (somewhat arbitrary) symbolic vocabulary that answers 
the buyers questions of: What general setting does this story have?  What 
general plot will it have?  In the case of romance, what level of sexual 
content will it have?  And sometimes down to the level of: what specific 
writing style can I expect. 

The cover is intended to stop the eye of a casual bookstore browser and 
communicate to them "This book is going to be similar to those other books you 
liked that had covers with the same 'vocabulary' elements. Consider: the 
average romance buyer isn't looking for a cover that says something like "1480s 
Burgundy, lower nobility" but a cover that says something like "middle ages, no 
time-travel or supernatural elements, passionate courtship but probably little 
explicit sex".

Heather Rose Jones
> 
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